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ET the extraterrestrial has returned to Earth 37 years after his previous visit. The popular character of Steven Spielberg 's film is the protagonist of an emotional television ad for the 2019 Christmas campaign. He meets Elliott , who brings actor Henry Thomas back to life.

Whoever was one of the children of the feature film released in 1982 is now an adult man , with a woman and children. Together with his family, he will teach his friend that technology has changed many things on Earth during the last decades. ET discovers what the Internet, virtual reality or streaming platforms are in this video.

The 'spot' recreates some of the most remembered moments of the 80's film, among which the iconic bike trip through the sky or the farewell of ET stands out

This endearing announcement is the basis of the Christmas campaign of Xfinity , the telecommunications company of Comcast NBCUniversal . It premiered this Thursday, November 28 on American television in a two-minute version, although the full version, which exceeds four minutes, is on social media. In one day it adds more than 5.4 million views between YouTube and Twitter .

The words of those responsible

Adweek points out that the creators of this ad, Goodby, Silverstein & Partners , spoke with Spielberg himself to develop it. From this advertising agency they explain: "People don't care about technology. They care about the way it connects them with others. This story is an emotional meeting between two characters we know and love."

"Our goal is to show how technology connects family, friends and loved ones, something very important during Christmas," a Comcast Cable official said in a statement. The ET ET movie is available to subscribers of your Xfinity TV service.

The actor who has returned to play Elliott almost 40 years later, Henry Thomas , said: "The public will get everything they want from a sequel , without those confusing parts that could destroy the beauty of the original and the special place that it occupies in the heads and hearts of the people. "

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Network reactions

The Christmas announcement of ET and Elliott has excited many tweeters, who have nostalgia remembered one of the most beloved characters of the 80's cinema. One user wrote: "37 years have had to pass for this long-awaited reunion .. .Here it is. Thank you very much for granting me a wish . " Some shared that they have not been able to hold back the tears and others expressed that they would like to see a complete movie.

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