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Talking about Facebook always invites confusion. What exactly do we talk about Facebook the social network or Facebook the company, also owns Instagram or WhatsApp ?. Now, finally, there is a way to distinguish them even if it is not particularly practical or ingenious. FACEBOOK, the company, is now capitalized. Sometimes.
"We have updated our company's brand to be clearer about products that come from Facebook. We have a new logo to better distinguish the Facebook company from the Facebook application, which will maintain its own brand," explains Antonio Lucio responsible of marketing of the company in a blog post of the company in which Facebook, the company, is still written in lowercase letters - the uppercase version is only intended to be used as a logo.
The new logo also does not have a fixed color, but adapts to the different products of the company. A blue FACEBOOK can be seen on the web of the social network Facebook, a purple and orange in the Instagram application and a green one in WhatsApp. The logo will begin to appear in different applications over the next week.
The change of image, in any case, comes at a good time for the company, beset by criticism due to the continuous problems with access to personal data of its users and the strategy taken around the electoral announcements. Last week Mark Zuckerberg had to appear before the US Congress. to explain its decision not to verify the information published in political announcements within its platform.
According to the criteria of The Trust Project
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