To many to hear the last name Errejón will only lead them to think about the founder of the newborn political party More Country . But, for more than 527,000 people, the last name Herrejón has an ax and is associated with María Herrejón , a Valencian influencer who has been viralizing content on social networks for more than four years.
She considers herself a "shit influencer . " He likes to record his content sitting on the floor of his kitchen, in pajamas and without scripting anything: "I zero dignity and preparation," FCINCO proclaims an interview.
María Herrejón, the influencer , was born with Vine , in an era that few remember: the times before Instagram . Vine was a social network that allowed to create and publish seven-second videos that, later, were repeated in a loop. "Getting someone to laugh with your seven-second videos was very complicated. And, one day, I started growing up in Vine with my videos and reached 45,000 followers," says Herrejón.
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In 2016, Vine closed and Herrejón had to get hooked on the new wave: Instagram. "Vine closed because Instagram is the school bully, who wants to have it all. 'What do you do videos? Well, I make longer videos', 'What Snapchat has stories ? Well, me too.' He wants to keep everything. I took all my videos to those who had an enormous affection and took them to Instagram. And all the people who already followed me on Vine, began to follow me. And Pum! Until today, "he says with a laugh.
Although the Valencian is categorized within the entertainment influencers , she continues to claim that the hashtag with the most identified is #Cutre .
"You don't have to have the life of an influencer to be happy"
"I'm looking for someone to watch my video and laugh because the same thing happened that morning. They are videos in which you can feel identified and that you can tag your friend Mari Carmen because she also has a lot of trouble. That's the content that I like to consume. I like to watch a video and say: 'It's my life' and that of 500 thousand more people. Hashtag #reallitable ", defines the influencer with laughter.
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The influencers are people with relevance in social networks and who have some credibility on a specific issue among their followers. Currently, influence marketing is one of the most used practices by brands to promote and sell their products. The main instrument to carry out this influence marketing is the influencers .
The 'boom' of influencers as brand ambassadors has led to establishing a socially accepted image of an influencer's life, summed up in free travel, professional photos, hidden places, brand gifts ...
But, for Herrejón, the life of the influencer is something else: "They don't take me to Australia for a weekend, the next day I go to Bali and then I spend three months in Dubai. I'm at home, I record videos sitting on the floor of my kitchen, I try to do the things I like and I am happy with my friends and family. I laugh, enjoy and have a super normal life. "
Far from using social networks to show a dream life, Maria has chosen to show her life as it is: with pimples on her face, cellulite, unedited photos and good and bad days .
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"I think there are many people who follow many influencers aspirationally. And I think it is dangerous to sell that the aspiration to happiness is to have that life, because it is not so. You do not have to have that life to be happy," he says.
"Vital expectations and aspirations have been created in super young people that if you want to succeed, succeed or live well, you have to have that kind of life. And it's not like that at all. You can be a person who loves to sew and be happy riding a workshop in town and nothing happens.
There are people who prefer to show only one side of their life and it is totally respectable and logical. But I have decided to show my life as it is and my life is not always a fantasy. I think that helps people realize that life is not just laughs, "says Herrejón.
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"I go by bolinguis around my house and I am the freest person in the world"
Another of the goals that the Valencian influencer has set is Self Love (Own Love, in Spanish). This movement, also called Body Positive , has been growing strong in our society and, above all, in social networks.
Accept yourself, with your body as it is, and not follow the canons of beauty that society imposes. Herrejón has endorsed this motto of acceptance and will lead the cause for Own Love in many of his publications.
"When my partner left me, I realized that I was at the worst moment for myself. And it was like climbing a mountain. I have always had a lot of trouble with my physique and it is something that I tried to take to social networks so that people could realize that we all have complexes. ", says María.
"It bothered me a lot to see myself, I didn't look in the mirror. I looked at my face, my eyeliner made me, but I didn't like looking at myself naked. In fact, in my house I was always covered up, for example. It wasn't easy but I've seen that a lot of people happen to him, "confesses the influencer .
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Now, Maria does look in the naked mirror. "There is an exercise to learn to love myself that is very basic and I did it for a long time. Every day, for 10 minutes of stopwatch, I sat looking at myself in the naked mirror.
Thus, I saw that parts of me liked me more, that I liked others less and why I didn't like them. And, every time he looked at me, he understood that I didn't see where the problem was beyond the fact that society had created that problem for me.
One day I sat down and realized that none of those things that I didn't like before were a problem. And all that had caused me a problem was because they had made me understand that it was wrong for me to be that way. And, actually, this is normal and not other bodies that are sold. Now, I go by bolinguis around my house and I am the freest person in the world. But I still have a way to go, "says Maria naturally.
"The only person you are going to be with is always you and you will never be disappointed. Love yourself a lot and stop devoting energy to other people who do not give you anything good and destine it to you and you will go much further," he says.
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Many of her followers label her as 'real woman' . But what does that comment mean to her?
"But I can understand where that comment comes from. There are many kinds of influencers that, aesthetically, is like the idealization that has always been what we should be. They are sculptural people, photos on yachts with magazine bodies ... No is that this person is not really, but the life he has is exceptional. There are other people much more common and that does not detract from beauty. It is just as beautiful a person on a yacht with a cover body of YoDona , that a person in his house sitting with his holsters playing video games, everything is real, so I think they say about 'real woman', because it is normal to look in the mirror and have dimples, orange peel, grain marks, grains itself, scars ... And there are certain images that don't show that, "says Herrejón.
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"When I lived bullying, I would have liked to have content like that to take refuge"
Another issue that María Herrejón has dealt with in her social network profiles is bullying: "Social networks are a very powerful tool. And, that is why, I have tried to address issues of bullying and self love," analyzes the influencer .
He has always been characterized by having a strong personality and clear and vindictive ideas, something that has not hidden his followers and that have made him stronger as influencers. On his YouTube channel, which has more than 364 thousand subscribers, Herrejón has a section dedicated to publicly claiming things that bother him: bad education, people who don't respect the rules in public transport ...
"From a very young age I had a very strong personality, for the good and for the bad. And that's why I spent a lot of time alone, they made me bullying ... I was not good at following others and doing what they wanted me to do. do it, "be honest.
"I have started to deal with bullying because, when I lived it in the first person, I think I would have liked to have a content like that to take refuge. In addition, an important group of my followers have a super vulnerable age with respect to that issue."
According to the latest social media study published by We are Social and Hootsuite, Digital 2019 Global Digital Overview, 37% of Instagram users are young people between 16 and 24 years old. And the potential audience of María Herrejón fits those metrics.
"So, I always have to be very careful of what I say in my networks. Because they are people who are at a time when their lives fluctuate a lot. I have to be very careful of what I say because it can influence. And sometimes , you let yourself go because someone loves you and you think that thinking like that person is what you have to do. And not at all. You have to have your own opinion of things, "she says worried.
Herrejón, although it exploits its potential in social networks and these have been an open window to make itself known to the world, it also knows the negative and bitter face of the anonymity of an online profile.
"Social networks is a very dangerous world. There are many people interested and, depending on how you are, you will have a worse or better time. You have to have a very strong mental strength ... People hide behind a screen without reaching understand that what they are saying or doing can make a lot of dent. There are people who will not have mercy, "confesses the influencer .
In addition, María Herrejón has also published her first book The Boy of 1,000 Souls and that, according to herself, is the most beautiful thing she has done in her life.
"When I first had the book printed in my hands it was an incredible feeling. And the feedback it has had from the public is the most beautiful thing that has ever happened to me. People have told me things that I could never imagine ... Me They have said that my grandparents have to be super proud, "says Herrejón with a sparkle in his eyes.
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