With the participation of 1,814 exhibitors presenting their new products on an area of 161 thousand square meters and the expected attendance of more than one million visitors, the activities of the exhibition «IFA», the second largest exhibition in the world of consumer electronics, after the exhibition «CES» It is held in January annually in the United States.
Under the slogan 'Digital Lifestyle in One Place', this year's IFA exhibition is expected to see the launch of a series of new products in the fields of 5th generation mobile phones, folding phones, laptops, cameras and TVs, as well as smart home appliances. That complement each other to embody the “digital lifestyle”.
Products & Conferences
According to the official website of the exhibition, the activities of the event are distributed among the exhibitors' activities in the exhibition booths, which offer new products for the general public and commercial visitors, as well as three sub-conferences: “Accelerating Innovation - IFA Next” dedicated to presenting ideas. Future and innovative projects are from startups and large companies, in addition to the Global Technology Markets Conference, a forum for partners and opportunity seekers in the technology world, and the IFA Plus Conference, which celebrates the world's leading women in technology.
The fifth generation
In terms of products, the fifth generation of mobile is expected to be at the forefront of the production of mobile phone manufacturers, especially «Samsung», «LG», «Huawei», «Sony», and perhaps for the first time «Nokia», where it is expected to announce those Businesses are something that represents a step forward in the world of 5G mobile phones.
Mobile operators are expected to be led by Deutsche Telekom, the largest mobile operator in Europe, which will announce its switch to the fifth generation at a press conference, with mobile phone maker Qualcomm.
Another notable development is Samsung's re-introduction of its foldable mobile phones, which officially coincide with the opening day of the exhibition, after the mistakes that were made after its first release and then withdrawn from the market.
Computers and Televisions
In the field of laptops, the focus of the exhibition will be on the introduction of the new generation of Intel six-core processors known as "Comet Lake", which preceded "Dell" other companies installed in its new laptop «XPS 13» and advertising It was officially released just a week before the show. Lenovo and Acer are expected to follow and showcase their new models at the show. Lenovo is also planning to introduce new models of its low-cost Chromebooks, the S340 and the C340. , Priced below $ 500.
For TVs, Samsung and LG will offer models featuring new streaming services that are more interesting than current devices.
«Proactive Customer Service»
During the exhibition, LG will introduce a new technology called 'Proactive Customer Service', a new tool developed with artificial intelligence and incorporated in many LG smart home products, to alert the user or the owner. The appliance can detect potential problems with these devices as a result of improper use, and therefore issue the appropriate alerts. For example, tell the user, “Do not block the air flow in the refrigerator too much”, or “you put too much soap in a washing machine. Your clothes, you should pay attention to this error and take off NH ». Thus for TV, iron, vacuum, and other smart appliances at home.
The new service comes as part of LG's ThinQ application, which is based on AI technology. According to LG, the company plans to launch its new service in Europe first through new washing machines with front and rear units.
Transformations of the automotive industry
This year's IFA exhibition will see a two-day conference on transformations in the automotive industry, with startups, technology giants, car manufacturers and city planners exploring how the latest technologies shape the way we live and live with vehicles and cars.
Sarah Jane Williams, Director of Smart Mobility at Ford Europe, will present the results of her team's latest research on how data can help change and improve urban transport in general, and in meeting the changing mobility needs of future smart city residents. In particular.