This weekend China has lived its own 'FaceApp'. The Zao application, which allows users to exchange their faces through artificial intelligence with the faces of video clip singers or movie actors (you can be Marilyn Monroe or Leonardo DiCaprio in 3 seconds), has become a download success, but also In a privacy issue.

The new application has accumulated millions of downloads since Friday appeared in the Apple app store. With an impressive level of detail, this platform allows anyone to become an athlete, actor or singer in a matter of seconds, but in exchange for giving up your 'face'.

In the midst of the success, critical voices began that discovered that "consumers who upload their images to Zao agree to give up the intellectual property rights of their face and allow Zao to use their images for marketing purposes," according to Reuters.

The use of Zao is simple. Users just have to download the app (free) and upload some pictures of their face, which can then be used in celebrity videos that the user can select. When personal images are uploaded to the platform, it is where Zao would be violating user privacy.

"We fully understand the anxiety that people have shown about privacy concerns," the company said. "We have received the questions that have been sent to us. We are going to correct the points that we had not considered and that require some time, " Zao said in an interview on Weibo.

According to App Annie, a consultant that examines application downloads worldwide, ZAO is the most downloaded free application in China's iOS app store since September 1.

What happened with Zao reminds us of the scandal in Europe at the end of July with FaceApp . The application that allows users to age or rejuvenate in a photo with a very real look, became the focus of the controversy over the privacy clauses of the platform, of Russian origin. Weeks later, FaceApp is still in app stores, but its success has been deflated and many users decided to uninstall the app.

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