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Not long ago, there was a controversy that a well-known ice cream company sexualized children in advertisements, and there was a serious punishment for the broadcaster who ran the advertisement in question.

Reporter Je Hee Won

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An 11-year-old child wearing dark pink makeup in a sleeveless suit, emphasizing the lips that eat ice cream.

The Baskin Robbins ad was criticized for sexually targeting the child, and the company apologized and stopped advertising in a day.

The broadcaster who broadcasted the commercial received a punishment for the vigilante.

But this time the pictorial of children's clothing brand MLB Kids was controversial.

In the pictorial, the children's models in swimsuits stand out, and the children wear mesh stockings worn by adults, or the children sit with their underwear visible.

The company has not made an official position on the issue of gender merchandising.

In many countries, sexually targeted advertising is considered child abuse and is strongly regulated, but Korea has no guidelines for judging this.

The UN Children's Convention strictly prohibits sexual expression of child models.

[Hyo-Rin Lee / Representative of Korea Cyber ​​Sexual Violence Response Center: (Advertisement) . (Must have a sense of how the society perceives the image of the child as a sexual object)]

It is pointed out that the global trend is to prevent or punish contents that can incite child sexual relations.

(Video Editing: Kim Jong-tae, VJ: Roh Jae-min)