▲ Red Bull (left) and Bulls One brand dispute


The Supreme Court judged that the trademark of Bulls One, a domestic automobile product manufacturer, was in accordance with the trademark of Red Bull, a global automobile racing operator and energy drink manufacturer.

The Supreme Court's second division, Supreme Court Justice Kim Sang-hwan, says Red Bull broke the court's ruling on the trial of invalidity against the Trademarks against Bulls and sent the case back to the Patent Court for the purpose of winning the plaintiff.

"The Red Bull trademark has been used as a mark for the Red Bull Racing Team in Formula One since around 2005," he said. "It has been recognized as a service mark of a particular person among at least foreign consumers in relation to the operation of the car racing team and the provision of related sports events." Judging

"The Bulls One brand has been in development since 2010, when the Red Bull racing team participated in the first Formula One competition in Korea as a racing car marked with the Red Bull brand." Should be regarded as having filed a trademark for an unfair purpose. ”

Bulls One applied for a trademark in the form of a red cow in May 2011 and completed registration in February 2014.

Red Bull filed a lawsuit in September of the year when he filed a trial with the Patent Judge for the invalidity of the trademark registration.

The patent court, the first trial, said, “It is not enough to admit that the Red Bull trademark was recognized as representing the service business of a specific person among foreign consumers.”

But the Supreme Court decided to retake the first trial, "it imitated the trademark of Red Bull."

The patent proceedings are conducted by a patent court and the Supreme Court in order to resolve the infringement of the parties promptly.

(Photo courtesy of the Supreme Court)