New calls have appeared in the technology market, with the slogan: "No more 1000dollar phones or more." These calls require users and buyers to focus on buying cheap phones for less than $ 1,000 (AED 3662), not to go beyond what big companies are offering, Especially Apple, Samsung, and Google from phones that cost more than $ 1,000, since most of the phones have features and features that are said to be exceptional or "super-premium," which can be acquired in one way or another Of the cheaper phones, if updated with recent versions of different operating systems and applications, obtained Free.

Technology sites such as cnet.com, a technology specialist, have identified this trend by users, analysts and experts in professional forums and social networking sites. An analysis of the site found that Apple, Google, Samsung and LG of the top category, expected to be launched in September and October 2019, will be the most popular models for new calls.

Shrinking differences

Demanders argue that the differences between the lower and higher models are small and narrow with time. The difference in the screen, for example, is estimated at a fraction of an inch, and the difference in manufacturing technology no longer exists, because the trend is to rely on " the hands".

At the processor level, the processing power available in the lower segments is more than sufficient to meet the needs of users without incurring higher chip prices, and the same applies to RAM and storage. The cameras have come close, and the differences between their specifications and capabilities have shrunk in both cheap and high-priced phones.

Priority Software

Innovation is becoming more focused on the software side, so it is about new and old software, operating systems, applications and software on the phone, not hardware and hardware costs, according to analyst Carolina Melanesi. , Such as memory modules, screen, and camera. She stressed that large segments of users have already begun to touch it, and they have sufficient awareness to take this approach, even without organized calls or campaigns.

Market Indicators

The analysis cited indicators that are clear indications that these calls will be increasingly accepted during the new season. The first is that high-end phone sales are generally falling, and cheaper handset sales are advancing.

In the case of the iPhone phones sold at the highest prices in the market, sales fell by 12% in the second quarter of 2019, compared to the same period of 2018.

Inside Apple itself, analysts believe that the iPhone XR, the cheapest model among Apple's offerings in 2019 and priced at $ 749 ($ 2,743), was the best-selling among its peers, especially the iPhone XS »The price is $ 999 (AED 3658) and the iPhone XMax, priced at $ 1,099 (AED 4,024).

"It's the best for the price, because it offers most of the benefits of iPhone XS," said CNN analyst Scott Stein on the iPhone XR, as Jesse Dolcourt, The phone that was a dream became a reality for shoppers who love small phones.

The iPhone XR was the "silver card" in iPhone sales in the second quarter of 2019. The company estimated that the device accounted for about 38 percent of Apple's shipments, In May 2019.

Sales «Samsung»

In contrast, total handset sales from South Korea's Samsung, which is less expensive than the iPhone, rose by about 7%, and the company increased its share in the smart phone market by 2 percentage points to 22%, according to Strategic Analysys, Research and Consultancy.

At the level of internal disparities among the Samsung brand, something similar happened to the iPhone models. Samsung's progress was evident behind the cheaper Galaxy A models, which had strong sales during the two quarters The first and second of 2019, especially the models of the "A50" and "A70," and many of these devices have features similar to those in the phones, "Galaxy" the highest price, and some features features not found in the families of «Galaxy S» , And the Galaxy Note, sold for $ 350 ($ 1,882), or slightly higher, but with a 6.4-inch screen The burglars and three cameras in the background, which is the same cameras that work with «Galaxy S 10 Plus» which increases the price to $ 1,000.

«Galaxy A80»

The Galaxy A80 is the first Samsung phone of the cheapest category, including a front-facing camera that shows when capturing personal images, a 48-megapixel camera, an ultra-sensitive 8 megapixel camera, Smart battery »to improve power consumption.