Hefei, June 6 -- A few days ago, under the guidance of the Publicity Department of the General Administration of Sports, sponsored by the Sports Culture Development Center of the General Administration of Sport and the Sports History Branch of the Chinese Sports Science Society, and undertaken by Huaibei Normal University and Suzhou College, the Sports Culture Forum was held in Huaibei, Anhui. A number of experts and scholars in the field exchanged and discussed the results of investigation and research, practical work experience, and cohesion to promote the construction of sports culture.

The construction of sports culture is one of the core contents of sports culture construction. Gao Chao, Director of the Publicity Department of the General Administration of Sports, pointed out in his keynote speech that sports culture is the fundamental driving force for the sustainable and high-quality development of sports projects, an important carrier for inheriting the excellent traditional Chinese culture and cultivating the core socialist values, and an effective way to build a sports discourse and narrative system that integrates China and foreign countries. Only by nourishing and nurturing the project culture can the project have a wide range of social attraction and radiation, lay a solid mass foundation for the development of the project, and provide inexhaustible power for sustainable and high-quality development. Ji Weidong, Deputy Director of the Sports Culture Development Center of the State General Administration of Sports and Deputy Director of the China Sports Museum, also said in his speech: "Sports culture is an important part of strengthening cultural self-confidence, telling Chinese stories well, and promoting Chinese culture to go global. ”

Roundtable discussion Courtesy of Yue Hongyan

In recent years, the top-level design of sports culture in China has been gradually strengthened. Both the Outline for Building a Strong Sports Country and the 14th Five-Year Plan for Sports Development emphasize the need to strengthen the construction of sports culture with sports culture as the core and give play to the important role of sports in the construction of a socialist cultural power. The State General Administration of Sports has issued the Notice on Further Improving the Cultural Construction of Sports Projects, proposing to pay attention to building sports culture while continuously improving the performance of competitive sports. Recently, the General Office of the State General Administration of Sports issued the "Guiding Opinions on Further Strengthening the Standardization of Sports Culture", which puts forward new requirements for the standardization of sports culture in the future, and further promotes the construction of sports project culture in a solid and effective manner.

"Under the guidance of the policies of the General Administration, the consciousness of the cultural construction of sports projects in various sports project management centers and associations has gradually improved." Gao Chao said. On the one hand, the cultural connotation of sports projects is constantly enriched, and attention is paid to summarizing the history of sports projects, developing cultural products that the masses like to see, and building an honor display platform for sports projects. On the other hand, we should actively play the leading role of national sports teams and well-known athletes, establish the sense of responsibility of athletes to devote themselves to volunteer service, and promote mutual learning among civilizations with sports culture. The Sports Culture Development Center of the General Administration of Sports of the People's Republic of China set up the "Guest of Honor Project" for the first time at the 2020 China Sports Culture Expo, playing a role in the cultural promotion and demonstration of key sports projects.

In the roundtable discussion session, the Shooting and Archery Sports Management Center of the General Administration of Sports of the People's Republic of China and the Chinese Athletic Association talked about their experience and practices in the process of building project culture in combination with the actual work.

"There is tradition and accumulation, there are measures and strength, there are effects and efficiency", these are the three keywords proposed by the Shooting and Archery Sports Management Center. From the establishment of the 2010-character cultural concept in 24, to the strengthening of the cultural influence of the project since 2017 by sorting out the project culture, strengthening the sense of honor education, inheriting the red gene, etc., to Yang Qian's first gold at the Tokyo Olympics to celebrate the centenary of the founding of the party, the project culture construction of the shooting and archery sports management center has achieved remarkable results.

With the popularization of projects and cultural inheritance as the main line, the Chinese Athletic Association innovates communication methods, excavates and inherits athletics culture, creates influential athletics cultural brand activities, and attracts more athletics fans, and realizes the "soul shaping" of the national team's ideological and political and cultural education, the construction of the all-media communication matrix of official publicity, the upgrading of China's athletics brand, the construction of historical and cultural inheritance and honor system, the construction of media operation and TV broadcast standardization of athletics events and activities, the integration of Chinese athletics popular culture and cross-border communication, Seven key projects such as athletics public welfare and social responsibility.

Group photo of participants Courtesy of Yue Hongyan

Participants believed that the understanding of the importance of sports cultural construction needs to be further improved, the depth of excavation of sports cultural content needs to be further strengthened, and the influence of sports cultural appeal needs to be further improved. In addition, it is also necessary to strengthen the standardization of sports culture and gradually build a sports cultural system that meets the requirements of a strong sports country. Among them, the Publicity Department of the General Administration of Sports of the People's Republic of China plans to carry out more than two special studies on sports culture every year, regularly select and display the excellent achievements of sports cultural standardization construction, do a good job in the series of work of "Ode to the Chinese Sports Spirit", and make good use of platforms such as "China Sports Culture Expo" and large-scale comprehensive sports events to display the latest achievements in sports cultural construction and highlight the demonstration effect.

"The construction of sports culture needs to emphasize the construction of the honor system." Xu Jiren, a member of the Xinhua News Agency's Sports Department, said. He believes that it is necessary to tap into the unique values and highlights of sports culture, including frustration education and awareness of rules.

Hui Ming, associate researcher of the Cultural Research Center of the Chinese Academy of Social Sciences, believes that the construction of China's sports culture and sports culture in the new era should make breakthroughs in terms of adhering to people's sports, implementing healthy sports, spreading happy sports, advocating civilized sports, improving competitive sports, promoting patriotic sports, and rejuvenating national sports. (End)