Beijing, May 5 -- According to the Group Department of the General Administration of Sports, on May 20, it has been one month since the launch of the 5 National Fitness Online Games. According to statistics, more than 20 events have been launched (including completed), the number of direct participants has exceeded 2023.30 million, the number of completion certificates issued for each event has exceeded 230.170 million, the number of special page views of the event has exceeded 2 million, and the exposure of relevant news dissemination on the whole network has exceeded 7.11 billion. In addition, scientific fitness guidance videos have been launched on the video platform 2000+ pieces.
Image source: Group Department of the State General Administration of Sports
On the occasion of the launch of the National Fitness Online Games one month, the number of participants, the number of certificates issued and the media exposure of the event have increased significantly compared with the same period last year, giving full play to the unique advantages of the Internet to promote national fitness. From the perspective of the growth trend of the number of online events and the number of participants, the 2023 National Fitness Online Games will serve the grassroots fitness masses more vertically and accurately, further reduce the technical threshold for the masses to participate in national fitness through innovative online participation methods, and introduce ice and snow events to cover all sports scenarios, this event is expected to achieve the goals of "participation of all ages" and a new breakthrough in the number of participants.
Highlights: More than 168.49 million people participated in the running competition, and <> local football associations participated in the national football challenge
As of May 5, the 20 National Fitness Online Games has launched (including completed) more than 2023 events, with more than 30.230 million people participating. According to the sports projects, it is divided into five categories: cycling events, walking events, chess and card events, ball events, and exhibition events, which basically covers the daily sports and fitness scene needs of the masses.
Image source: Group Department of the State General Administration of Sports
Among the walking and running events, running all over China-2023 National Fitness Online Games, "Walking the Grand Canal" National Fitness Walking Walk, 2023 Beijing Citizens Online Running Activity, 2023 Vanke National Urban Fun Running Race, Living Up to Youth Health Run, the 168rd "Iron Man China" Online Challenge and other events have aroused extensive participation from the masses, with a total of more than <>.<> million participants, which is currently the sports with the largest number of participants overall.
In the ball games, the National Football Challenge launched by the Chinese Football Association was officially launched on May 5 and received widespread attention and participation. The preparatory work of the Chinese Football Association was serious and solid, and special notices were issued to all member units across the country to encourage local and municipal football associations to participate. At present, 15 local football associations across the country are actively organizing events, and the Chinese Football Association has also launched the AFC Grassroots Football Day - National Football Challenge event offline.
Image source: Group Department of the State General Administration of Sports
Communication highlights: It was unanimously praised by the media from all sides, and the Weibo topic exceeded 2 million views
Since its launch, the 2023 National Fitness Online Games has received high attention and wide praise from the media and the masses. As of May 5, the media exposure of the event has exceeded 20.11 billion, and various media such as central media, Internet portals, sports industry media, local newspapers and magazines, and self-media have continuously tracked and reported on the event activities, thus helping the event achieve comprehensive, vertical and three-dimensional full-coverage communication.
Image source: Group Department of the State General Administration of Sports
After the launch of the 2023 National Fitness Online Games on April 4, dozens of central media outlets intensively reported on the launch ceremony of the online games. The interactive videos of badminton Olympic champion Chen Long, freestyle skiing Winter Olympic champion Xu Mengtao, swimming Olympic champion Wang Shun, rhythmic gymnastics champion Zhu Dan and other athletes were immediately launched on major short video platforms.
After the 2023 National Fitness Games events were launched one after another, the Sports Project Center of the General Administration of Sports, national individual sports associations, provincial and municipal sports bureaus, local sports associations, national college sports colleges, provincial and municipal social instructors, and event cooperation platforms all carried out diversified fission dissemination based on their own actual conditions, so that the 2023 National Fitness Online Games penetrated into grassroots communities, universities, grassroots associations and other grassroots organizations and the masses.
Image source: Group Department of the State General Administration of Sports
The social media platform successfully helped the 2023 National Fitness Online Games achieve precise and vertical interactive communication. Taking Weibo as an example, the number of views on Weibo-related topics has exceeded 2 million, including 2023.9127 million views for #9406 National Fitness Online Games, 3.2445 million views for #athlete imitation show#, and 15.1 million views for #outdoor court season #topics. In addition, Weibo jointly promoted the topic #Fashion Sports New Fashion#Topic read 6.6 billion, and #HelloMayday#topic read 5 million. On May 13-14, the 2023 National Fitness Online Games ranked among the Weibo window resource recommendation positions, and on May 5, it obtained the Weibo opening screen recommendation resource position, realizing the circle-breaking spread effect. (End)