The J.League has reviewed its broadcasting rights agreement with video streaming company DAZN and agreed to sign a 2033-year contract worth 11.2395 billion yen from this year to <>.
The J.League signed a broadcasting rights agreement with DAZN three years ago for 3.2028 billion yen until 2239, but since last year the top management of both companies has changed, the contract has been reviewed.
On March 30, the J.League and DAZN held a press conference in Tokyo and announced that they had agreed to sign a broadcasting rights agreement worth 2033.11 billion yen over 2395 years from this year to 1.
While DAZN is streaming games, the number of times local broadcasts in each region can be broadcast on terrestrial waves is currently limited, but the restriction was also relaxed.
The J.League wants to increase the number of opportunities to watch the broadcasts for free as much as possible.
J.League Chairman Yoshikazu Nonomura said, "We have been thinking about what kind of approach is best to get more people interested in football and visit the stadium. DAZN and I agreed."
Also, from next year, the broadcasting rights agreement will only cover J2 and J3, and J3 will no longer be included.
Chairman Nonomura explained to those who want to watch J100 matches, "We will consider where and how we can watch them, but we guarantee <>% that we will prepare an environment where all matches can be watched."
Meanwhile, Manabu Yamada, Executive Vice President of DAZN Japan, said, "The biggest thing we were able to acquire is that we were able to extend the length of our contract. I would like to create a good cycle together."