Anicet Mbida 06:52, March 21, 2023

Anicet Mbida gives us every morning what is best in innovation. This Tuesday, he is interested in the choice of Spotify and YouTube who will soon have a virtual animator driven by artificial intelligence.

The innovation of the day is once again, artificial intelligence that seeks to steal our work. It seems that she now wants to replace the radio hosts.

Rather, it is a victory for radio. Especially for music radios. It is true that we did not give expensive of their skin with the arrival of platforms like Deezer, Spotify, YouTube or Apple Music. As you can make your favorite song lists, you are no longer bored by the voice of an animator who tells his life between two hits.

Except that finally, we come back to it! Spotify and YouTube will soon have a virtual animator driven by artificial intelligence. He will state the pieces, give anecdotes about what we hear. In short, chatting... as in the great era of free radio. It is still being tested and only in English.

Is it also the artificial intelligence that chooses the pieces?

This will be an option on personalized playlists: the "best of" of what we have listened to recently or lists like "the titles that give the fishing" or "Those to listen in the shower". Except that instead of chaining the songs, every 4 or 5, he will insert a comment.

It really sounds like a human voice. But everything is generated in real time, depending on what is going to be played. So the famous DJ in question has no knowledge, no particular musical sensitivity. It is, no more and no less, than a digital voice stuck on the recommendation system that was already trying to guess what we want to listen to. In fact, we imitate radio DJs to make the algorithm a little more human.

Fortunately, it does not yet concern news radios and generalist radios!

But until when? You should know that in China, we are already experimenting, not a virtual DJ, but a virtual news presenter. Again, he has no knowledge, no particular sensitivity. But for now, it's a good thing since it is used to spread government propaganda.

In Europe, it's very different: we need decryption, critical analysis... This is far from being the strong point of artificial intelligence.