The 2022 Beijing Winter Olympics and Winter Paralympics are major landmark events since China entered a new era, leaving us with a series of Olympic legacy with great international influence.
The report of the 20th National Congress of the Communist Party of China emphasized "telling Chinese stories well and spreading Chinese voices well." The international nature of the Winter Olympics heritage is obviously the most vivid and valuable material to achieve this goal.
The legacy of the Winter Olympics can not only vividly display the "credible, lovely and respectable image of China", but also has great significance in enhancing the international influence of Chinese culture.
We should further innovate the path and method of inheriting the heritage of the Winter Olympics, so that the heritage can continue to play a positive role in promoting the international influence of Chinese culture.
Actively promote the spirit of the Beijing Winter Olympics to the international community and demonstrate the openness, tolerance and harmony of Chinese culture.
In recent years, forces unfriendly to China, represented by individual Western countries, have taken actions such as trade decoupling, technological suppression, and public opinion smearing against China.
In the face of these "noises", we need to use the spirit of the Beijing Winter Olympics of "having the overall situation in mind, being confident and open, facing difficulties, pursuing excellence, and creating a better future" to present a trustworthy image of China to the world.
The recently released "Beijing 2022 Winter Olympics and Winter Paralympics Legacy Report (Post-Games)" particularly highlights the promotion and introduction of the spirit of the Beijing Winter Olympics. One of the important reasons is to show the world that Chinese culture pursues openness, tolerance and harmony. characteristics, minimize the impact of the unfriendly "noise" from the international community on China, unite to win more international forces, and make greater contributions to the development and progress of the world.
Expand the understanding of the talent legacy of the Winter Olympics, and build a highland of international sports talents with Chinese characteristics.
The talent legacy of the Beijing Winter Olympics should not be limited to high-level athletes, coaches, referees, high-tech ice makers, snowmakers, rescue team members, high-capacity organizers, Volunteers should also include highly professional narrators, photographers, researchers, journalists, Olympic culture promoters, 5G technology smart Olympic staff, and highly professional venue facility equipment designers, builders and operators.
At present, Beijing and Hebei have achieved good results in reusing the heritage of Winter Olympics talents through multiple channels by strengthening cooperation with international sports organizations, jointly building talent training bases, and undertaking international and domestic sports events at all levels.
How to make the human resources gathered by the Winter Olympics continue to play a role, and inherit the skills and experience of organizing the event, requires more innovative long-term layout planning.
Enhance the international influence of the Beijing-Zhangjiakou sports and cultural tourism belt, and create a world ice and snow tourism resort with Chinese characteristics.
The Beijing-Zhangjiakou Sports Cultural Tourism Belt has the most advanced and professional ice and snow venues in the world, and has gathered a large number of top-level event organization and operation professionals.
To build an international sports and cultural tourism belt with Chinese characteristics, we should learn from advanced international experience, further strengthen the national top-level planning and design, start from satisfying the comprehensive travel experience of tourists in terms of basic necessities of life, food, housing, transportation and shopping, introduce professional operation talents and teams, and provide more, bigger, more favorable and more convenient tourism policy support.
Since the optimization of the national epidemic prevention policy, as the customs clearance procedures for international tourists have been simplified and facilitated, the number of overseas tourists will continue to increase.
With the help of multiple international airports in Beijing-Tianjin-Hebei and the surrounding ultra-modern rail transit and expressway networks, the Beijing-Zhangjiakou Sports and Cultural Tourism Belt is likely to usher in a wave of international tourists in the winter of 2023. From national ministries and commissions, local governments to Companies in the ice and snow industry should study and formulate relevant countermeasures in advance.
In addition, the long-term layout and planning of international ice and snow tourism resorts with Chinese characteristics should be done well.
With the help of the iconic architectural heritage of the Beijing Winter Olympics, it will enhance its attractiveness to international tourists, and update and enrich the world's people's understanding of contemporary China, especially China's development since the new era.
The landmark buildings of the Winter Olympics include not only the Ice Ribbon and Ruyi Snow, but also the larger-scale Winter Olympics Park, Wukesong Stadium and other newly built and rebuilt places during the Winter Olympics.
These landmark buildings are important windows for international tourists to understand contemporary China and Chinese culture.
In the recently released "International Communication Center Cities Index 2022" report, Beijing's attractiveness ranks 24th. As a unique "Double Olympic City" in the world, it should make overall plans and use the advantages of Beijing's iconic architectural heritage resources to encourage The government and the people have made good use of these buildings in the fields of public documents, clothing, film and television works, etc., so that the international community can understand that China not only has the Forbidden City and the Great Wall, but also enriches the understanding of contemporary Chinese culture and China's image.
Continue to grow China's sports culture and creative industry, and contribute China's strength to the development of world sports culture.
The mascots of the Beijing Winter Olympics and Paralympics "Bingdundun" and "Xuerongrong" have successfully "out of the circle" and become hot sellers.
Not only that, during the preparation and holding of the Beijing Winter Olympics, everything from the mascot, the countdown to the 24 solar terms, the Winter Olympics medals with concentric circles of jade, to the costumes of the award ceremony staff "Ruixuexiangyun" all reflect the creativity of Chinese culture. The application has also set off a wave of "Chinese style" among audiences around the world.
Driven by the Beijing Winter Olympics, my country's sports culture and creative industries are continuing to develop along the road of deeply digging and promoting China's excellent traditional culture.
The most effective way to inherit the spirit of the Beijing Winter Olympics is to let the legacy of the Winter Olympics continue to exert its value.
On the basis of cherishing and protecting, let the legacy of the Winter Olympics play an effective role in presenting a credible, lovely and respectable image of China, and Chinese culture will surely have more, greater and more positive influence.
(Author: Li Zhicheng, special researcher of Beijing Xi Jinping Thought Research Center on Socialism with Chinese Characteristics in the New Era)
Guangming Daily