With its unique climate conditions and unique outdoor sports resources... Yunnan attracts the attention of sports enthusiasts from all over the country and even the world.
Sports tourism is one of the emerging industries in recent years.
As a province with rich tourism resources and sports resources, in recent years, Yunnan has accelerated the integrated development of sports tourism, expanded the supply of sports tourism infrastructure, increased the cultivation of competition activities, and created sports tourism projects covering all levels and suitable for all groups of people.
Expansion of supply, activities such as mountaineering and cross-country riding, flower sea cycling are popular
"Although the hiking process is very hard, it feels great!" Just after the beginning of spring, Qushi Town, Tengchong City is full of lively scenes. Tourist Wang Ling and her friends came to experience the hiking tour of Gaoligong Mountain.
Streams, forests, boulders, wild flowers, make people feel refreshed.
In Tengchong, more and more tourists love to explore the beautiful Gaoligong Mountain.
Tengchong, which has peculiar landforms, diverse cultures, rich history, and better endowment of sports tourism resources, has won the title of top ten sports tourism destinations in China for three consecutive years.
In addition to mountaineering adventures, tourists can also go rafting on the Longchuan River to enjoy the beautiful picture scroll composed of mountains, flowing water, countryside and villages; ride in the sea of flowers and feel the beautiful scenery of spring flowers blooming.
In recent years, Tengchong City has focused on the layout of the sports industry, creating a safe and reliable sports city with complete categories, guarantees in place, and relying on the diversity of ecological resources such as biology, climate, and altitude to promote the deep integration of sports and tourism, making Tengchong an emerging sports tourism industry. destination.
Sports tourism is an emerging industry form in which the sports industry and the tourism industry are deeply integrated. It is based on sports resources and sports facilities, takes sports events as the core, and takes sightseeing as the main form. It meets the purpose of health, entertainment, tourism and leisure, and provides A set of economic activities related to products and services.
On the eve of the Spring Festival, the "Ninth National Ice and Snow Season for the Masses" and the popularization and promotion of ice and snow sports for the masses in Yunnan Province were launched in Huize Dahaicaoshan Ski Resort, Yunnan.
During the Spring Festival, the largest ski resort in Southwest China attracted tens of thousands of people to experience ice and snow sports.
With the improvement of residents' income level and the upgrading of tourism consumption, Yunnan's sports tourism industry has accelerated its integration and development.
In Yunnan, the "sports + tourism" model is becoming increasingly popular, making tourists more choices and more exciting experiences.
On the list, many projects were rated as sports tourism boutique projects
Paddling vigorously, chopping the waves, advancing fast... On December 31, 2022, the two-day China Nujiang Kayak Wild Water Open will be held in Lushui City, Nujiang Lisu Autonomous Prefecture.
The Nu River is an original ecological river with excellent water quality and various river forms. It is one of the most challenging and ornamental wild water kayaking tracks in the world.
At the end of the year and the beginning of the year, kayakers from many provinces and cities across the country gathered on the Nu River to bravely cross the "No. 1 Dangerous Shoal of the Nu River".
Relying on the unique mountain and water resources, Nujiang Prefecture has explored the development path of the sports tourism industry, and has held the Kayak Wild Water Open for 6 consecutive years. The brand influence of the event is increasing day by day, and it has become one of the top-notch events in Yunnan Province.
Baoshan Yongzi Chess Academy and Kunming Ten Peaks Mountaineering Sports Tourism Route were selected as China's Top 10 Sports Tourism Boutique Scenic Spots and Routes, Menglian Dai, Lahu and Wa Autonomous County with rich national cultural connotations, Ten Thousand Fish Catch Competition, Deqing Gesar Archery Festival, etc. It was rated as a national sports tourism boutique event. With the event as the fulcrum and tourism as the highlight, Yunnan has continuously strengthened the practical results of the integration of the sports industry and the tourism industry.
In recent years, Yunnan has continued to tap sports and cultural tourism resources, creating a number of sports tourism boutique projects and excellent sports and cultural projects.
In March 2022, Yunnan launched the application for 2022 sports tourism boutique projects and sports culture excellent projects, and received a total of 125 sports tourism declaration projects from various cities and states, including 20 scenic spots, 24 routes, 70 events and 11 destinations.
In November of the same year, China's sports tourism boutique projects and Chinese sports culture excellent projects were released. Among the 50 sports tourism boutique projects selected by Yunnan, 13 projects were selected, including 4 top ten projects, and the total number of selected projects ranked first in the country.
Our reporter Li Maoying
People's Daily