As the public's health awareness continues to increase, sports training is becoming more and more popular, and the market is showing a trend of both supply and demand.
The course content is constantly enriched, and the industry prospect is broader.
In the future, the sports training industry needs to continue to improve and develop in the competition so that the public can enjoy better services.
At around 8:00 in the morning, tourists lined up outside the cable car station of Yunding Ski Resort in Chongli, Zhangjiakou, Hebei.
Ski coach Lu Yongshuai was thinking about the class schedule. Two groups of students had already booked ski lessons that day, and each lesson lasted 2 to 3 hours. "Now more than 300 people are looking for coaches to learn skiing every day, and the more than 120 coaches in our ski school are too busy. "
It's not just ski training that's hot.
In Gaomi, Shandong, many elementary and middle school students participated in basketball training camps during the winter vacation, practicing dribbling and shooting under the guidance of coaches; in Tianjin, flag football fans learned while playing during the game; As soon as the offline training resumed, a large number of students were ushered in...
Today, the sports training market is increasingly showing a booming supply and demand situation, and the number of participants continues to rise, giving practitioners strong confidence.
In the future, the sports industry should base itself on expanding the market pie, promote sports training institutions to strive to improve quality, create distinctive brands, and allow the public to enjoy better services.
Strong demand, attendance continues to rise
"When swinging the rope, pay attention to the upper arm close to the torso, and the forearm to drive the wrist to swing the rope..." Just after the Spring Festival holiday, Ms. Zhan, a Shenzhen resident, took her daughter who had just entered elementary school to a rope skipping training class.
It didn't take long before the child was able to jump rope nearly a hundred times in a row.
What made Ms. Zhan even more happy was that the child saw a variety of fancy rope skipping skills shown by the coach, and his interest in rope skipping greatly increased, and he asked for more practice every day.
A small skipping rope reflects the big market of sports training.
In recent years, under the dual promotion of favorable policies and public demand, the sports training industry has ushered in important development opportunities.
According to the latest data from the National Bureau of Statistics, the total output of national physical education and training will reach 227.2 billion yuan in 2021, and compared with 2020, the growth rate of added value will reach 11.4%.
The sports examination standard training and sports enlightenment training have become two hot spots in the market.
Rising data, thanks to the support of relevant policies.
The "Opinions on Deepening the Integration of Sports and Education to Promote the Healthy Development of Adolescents" issued on August 31, 2020, clearly included physical education subjects in the scope of academic level examinations for junior and senior high schools.
After the "Opinions on Further Reducing the Homework Burden and Off-School Training Burden of Students in Compulsory Education" was issued in July 2021, young people will have more time to participate in sports.
At the same time, parents' educational concepts are also being updated, and the emphasis on and support for children's participation in sports continues to increase.
Under the guidance of his parents, 8-year-old Beijing boy Yang Xiao tried swimming, basketball, tennis, ice hockey and many other sports.
"Exercise can not only strengthen the body, but also help me to view winning and losing correctly, and learn to be patient and persistent." This winter vacation, Yang Xiao tried skateboarding again. "After learning it, I was really addicted."
In the eyes of experts, the concept of "sports is a way of life" has gradually become popular among the people, and the public's awareness of health continues to increase.
Nowadays, with the overall recovery of the offline sports market, sports training, as a healthy investment, is becoming more and more popular among the public.
Li Qiuyu, 30, joined a fencing club in Beijing's Haidian district two years ago.
"I started from 'zero', trained 4 to 5 times a week, and participated in the Beijing Fencing League a year later." He gained a lot of happiness in fencing, "I will continue to practice and drive people around me Get involved."
The supply is booming, and the content track continues to be subdivided
On February 3, the Meisha Education National Youth Sailing League finals sailed in Daya Bay, Shenzhen, and 126 "little sailors" set sail and raced through the waves, gaining a lot.
"Most of these children come from social clubs. They usually study at school and receive sailing training in their spare time." Shen Sheng, certification officer of the small sailing training system of the China Sailing and Windsurfing Association, introduced.
The demand side of sports training continues to heat up, driving the rapid development of the supply side.
In the past two years, the sports training market has remained unabated, with popular projects and niche projects "blossoming at both ends."
According to survey data, as of April 2022, there are about 387,000 sports training-related companies in my country.
The number of sports training institutions has increased, and the market competition has become increasingly fierce.
In order to enhance user stickiness, many institutions have worked hard on courses and services, striving to innovate.
The Beijing Zhiyan Children's Physical Fitness Center has been established for more than two years. Several founders are coaches from basketball training institutions. Physical fitness is readily available.
"Students basically come from nearby communities. Facing the new needs constantly raised by parents, we try our best to meet them with good content." Wan Pengfei, one of the founders, said.
The scale of sports training has gradually expanded, providing space for further subdivision of the training track.
Huang Yaling, the founder of Zhejiang Jiaxing Jiaowa Children's Physical Intelligence Training Center, used to be a wrestler. After retiring, she chose to devote herself to the field of sports training for special children, providing professional sports rehabilitation guidance for this group.
"We cooperate with the local Disabled Persons' Federation and become a designated training institution for the Disabled Persons' Federation. We devote our main energy to curriculum planning and teaching, and continuously improve the training level."
With the popularity of some emerging sports, providing high-quality training experience has become the direction of efforts of many institutions.
In August 2021, Duan Lian founded the Cat Claw Waist Flag Rugby Club in Tianjin, and now more than 1,200 people have joined the community.
The club holds 4 training activities with different themes every week, so that fans of different levels can find suitable sessions. "We also hold a special quarterback training camp, so that interested people can get targeted guidance and further enhance participation. enthusiasm."
The market is booming, popular and confident.
Wang Xueli, director of the Sports Industry Development Research Center of Tsinghua University, predicts that with the development of my country's economy and society, the future sports training market will have more abundant supply and provide more choices for the public.
The market is booming and the industry has broad prospects for development
Walking into the National Speed Skating Stadium "Ice Ribbon", there is a strong sports atmosphere here.
Novices slide slowly in the inner lane with the aid of skating aids, while experienced enthusiasts gallop in the outer lane.
On the ice in the central area, students practicing figure skating danced lightly.
"Ice Ribbon" introduces ice sports training institutions to provide a variety of training courses from zero basic to professional training, so that more people can experience "the fastest ice".
Enhancing the "blood-making" ability through sports training has become a good way for many professional venues to solve the problem of post-match utilization.
Chongli Secret Garden Genting Paradise has recently held 4 youth competitions, providing opportunities for children participating in ski training to watch and even compete.
"At present, we have opened a number of Winter Olympic tracks, and training and competitions rely on each other to form a good ecology." Huang Jing, general manager of Secret Garden Ecosystem Company, said.
The sports training industry has high requirements for coaches, who must not only have professional sports knowledge, but also have teaching ability.
The current blowout market demand urges training institutions to strengthen the shortcomings of teachers as soon as possible.
For example, Huang Jing said that the 10th Yunding Ski Winter Camp attracted nearly 3,000 young people to participate, and the existing coaches are already in short supply. "In the future, we will continue to train high-level coaches through cooperation with sports schools across the country."
The past practice of "emphasizing enrollment and ignoring teaching" has long been proven by the market that it cannot last long.
Nowadays, more sports training institutions focus on their own projects, constantly explore business models, and strive to create distinctive product systems.
Youcan International Basketball Club develops exclusive applications, holds activities and competitions among multiple campuses, and develops businesses such as public basketball coach training and basketball event hosting, so as to diversify its income sources.
To gain a firm foothold in the competition, you need to "walk on multiple legs".
At present, many youth sports training institutions have established cooperative relations with schools to achieve sustainable development.
In Wang Xueli's view, "Training institutions carry out product adjustment and design in a targeted manner, and develop training courses suitable for students in school, in order to build a stable cooperation channel."
While the sports training industry is rapidly expanding, there are also phenomena such as low entry barriers, mixed institutions, and blind expansion of enterprises.
In the face of a promising market and new changes at both ends of supply and demand, experts suggest that the top-level design should be further improved, and the sports training industry should be guided to standardize and healthy development by formulating industry standards and strengthening supervision.
Our reporter Li Shuo and Zheng Yi