Last week, reports emerged that a Saudi tourism body will step in to sponsor the Women's World Cup in Australia and New Zealand in 2023.

Criticism has been directed from several quarters and now even the double reigning world champions, the USA, are reacting to the choice of sponsor.

In a statement to the Athletic, the United States Soccer Federation (USSF) says that "the organization stands behind human rights and justice for all and believes in soccer as a positive force."

"Not morally justifiable"

The USA tops the Fifa world rankings and won the World Cup in 2015 in Canada and 2019 in France.

On July 20, the 2023 edition will begin, where the United States is expected to join and chase a historic third title.

"We cannot control other organizations' handling of sponsorships.

But we can voice our concerns and will continue to stand behind our players," the statement reads.

"Not morally defensible"

A report from the Guardian caused a stir in the host countries as the sponsorship is seen to be in conflict with the message the championship intends to convey.

- It is not morally justifiable.

I don't understand it... I hope Fifa does what is right, says the American star striker Alex Morgan.

The World Cup is played July 20-August 20 in Australia and New Zealand.