Björn Ferry won Olympic gold in the biathlon pursuit start in 2010 in Vancouver.

He believes that it is the greatest thing he has experienced in his life.

- For me, it is the greatest thing I have experienced in my life.

An Olympic gold is like a Nobel Prize.

If I meet a Bedouin in the desert and say that I have won an Olympic gold, he would understand that it is big, he says.

- It is big.

A great news.

It has to be said.

For everyone in televised sports, the viewers and the active.

I think it's something that almost everyone thinks is good news.

Håkan Loob participated and won gold in ice hockey in Lillehammer in 1994. He believes that the Olympics are much bigger than a WC.

- That is where it will be decided, and big, nice medals will be awarded.

The focus is on being able to perform and be in top form just in time for the Olympics.

There will be almost 16 days of euphoria when the medals are to be handed out, and we get to share it on SVT. 

- I am incredibly happy for the Swedish people, but also for all athletes.

After all, they see the Olympics as the biggest thing there is.

Being able to watch it on SVT will be absolutely fantastic, says Håkan Loob.

Mathias Fredriksson has a bronze from the relay in Turin 2006. He too is happy about the news.

- It feels personally very fun, and I think the majority of Sweden's population also thinks so.

- Personally, I don't have good memories.

I always got sick.

But the 2006 Olympics, when Sweden won two Olympic gold medals in the sprint relay, both men's and women's, within 20 minutes, I thought it was fantastic to experience it there.

Cut: Sweden wins Olympic gold in Lillehammer 1994

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Sweden takes Olympic gold Lillehammer 1994