Clear: SVT buys back the Olympic rights

First up is the 2026 Winter Olympics in Cortina, followed by the 2028 Summer Olympics in Los Angeles, the 2030 Winter Olympics (host country undecided) and the 2032 Summer Olympics in Brisbane. 

- I am so incredibly happy that the Olympic broadcasts are moving home to SVT again.

Starting in 2026, we invite everyone who wants to the big Olympic party on TV, says Hanna Stjärne, CEO of SVT.  

The last time the Olympics were broadcast on SVT was when the games were decided in London in 2012. In just over three years, it will be time again. 

- We always want to offer the Swedish people the best and widest in the way of sports, and what could be bigger and wider than an Olympics?

We are enormously happy and humbled by what lies ahead, says Max Bursell, acting program director at SVT Sport.

First broadcast in 1960

The first time the Swedish TV audience could watch the Olympics was in 1960, and now the games are back on SVT. 

- I think that the sports movement, public service media and the audience longed for that community, the broad collective memories of magical moments that people historically created together in their countries.

There has been a special relationship with the Olympic movement ever since the BBC made media history by live broadcasting the Olympic Games in London in 1948, says SVT's media director Jan Helin.

"Historical values ​​an important part"

Through the EBU (European Radio and Television Union), SVT has purchased the free-to-air TV rights to broadcast the entire 2026-2032 Olympics.

Warner Bros.

Discovery, which already holds the rights for the 2024 Olympics, has acquired the pay-TV rights for 2026-2032. 

- The historical values ​​and accessibility for all have been an important part of this deal which also points forward in the possibilities of local partnerships to develop all aspects of such a big right as the Olympics, where Discovery internationally still owns the pay-TV rights, says Helen.

The winter studio season 22/23

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Pelle P •

The best thing that ever happened!💪🤙

😊👍

Matthias Sandberg

SVT reporter

Right now

Hello!

Welcome to this extra chat due to the fact that SVT has bought back the rights for the Olympics.

Ask your questions here and I'll help answer them 😊 Jacob Hård will come here after the live broadcast that is in progress.

Matthias Sandberg

SVT reporter

2 min

Highlighted event

Clear: SVT buys back the Olympic rights

SVT has bought back the Olympic rights.

Starting with the Winter Olympics in Cortina 2026, everyone can follow the Olympic festivities on SVT's platforms.

Matthias Sandberg

SVT reporter

Yesterday 15:26

Thank you very much for being here!

Now I thank you for being here today.

It's always fun to be with you during the competitions!

See you later.

Oskar JP Danielson Frost

SVT Reporter

Yesterday 15:25

Johannes Berglund •

Yes Thanks JP and everyone in the chat!

Have a continued nice Sunday 🙏

Yesterday 15:25

JohanHalmstad •

As you know, I always hold Linn 🇸🇪🇸🇪

Yesterday 15:24

Agge •

... Norway only 11😯🇳🇴😁

Yesterday 15:24

blåmes •

Well done Linn, Hanna and Anna.. no podium place in Ruhpolding, the competition is fierce..

Yesterday 15:24

Johannes Berglund •

If everyone is healthy and in decent shape, the relay team for the ladies is ready.

The sisters Öberg, Persson and Magnusson.

They will drive for Sweden 🇸🇪

Yesterday 15:24

Lottie •

Nice effort by the girls 😀