Chinanews.com, Beijing, January 12th (Reporter Wang Hao) On the 11th, Rilakkuma Sports • The 7th Sports Industry Carnival with the theme of "waiting to play" was held in Beijing.
Many people in the Chinese sports industry gathered together to discuss topics related to the development of China's sports industry.
Although China's sports industry has been affected by the epidemic in the past few years, the marketing of the Winter Olympics has become a good example. Some "niche sports" have developed rapidly, and there are also bright spots in the field of women's sports.
Photo provided by the organizer
During the event, Lanxiong Sports founder and CEO Han Mu gave a keynote speech on "waiting to play".
He believes that in the past three years, some investment behaviors in the sports industry have been affected by the epidemic, but new growth points still emerged.
"That's why many sports we call 'niche sports' have emerged one after another. In 2021, there will be frisbee and skiing, and in 2022 there will be paddle boards, flag football, pickleball, and camping." Han Mu introduced.
He said that while these niche projects competed for users of popular projects, they also formed a red ocean among each other. After the survival of the fittest, they began to self-evolve, and many new "species" were born.
"In the past three years, in fact, such 'new species' have been emerging in the sports industry. Although some have not survived, for the sports industry, there is a chance to try."
Photo provided by the organizer
The holding of the Beijing Winter Olympics is an important event in the development of China's sports industry in recent years. The investment attraction for the Beijing Winter Olympics was officially launched in February 2017. After signing contracts with relatively large sponsors, a brand effect has been formed. Many large companies have formed It has achieved a demonstration effect of doing Winter Olympics marketing and deeply participating in the preparation of the Winter Olympics.
Wang Jian, Director of the Sponsorship Sales Department of the Beijing Winter Olympics Organizing Committee, shared at the Carnival Forum: "The original plan was to look for big brands related to the Olympics or with sports genes, and at the same time to find a time node that combined with the countdown to the Winter Olympics. But After the 2020 epidemic, many things need to be adjusted, and many tasks have to be reinvented, and the sponsors who have signed contracts must jointly face the changes in the process of organizing these events.”
"During the Winter Olympics, we did many cases of sponsors cashing out their commercial rights, mining and integrating commercial resources between various closed loops. In addition, we also excavated some non-closed loop areas in the arena, leaving consumers with a Imagination space." Wang Jian introduced.
Photo provided by the organizer
In addition, in the past 2022, women's sports have many highlights.
Shao Ting, the former captain of the Chinese women's basketball team, shared her own observations in the related theme forum of the carnival.
"Nowadays, female athletes are more confident and proactive, and they are more willing and eager to show themselves."
Shao Ting said that she hopes to use her own strength to influence and expand the ways and means for women to participate in sports.
"In fact, more attention is paid to female athletes on the level of competition. But in addition to showing our strength in competitive competitions, we should also tell stories about women's sports in normal times." (End)