In the bowels of the Kings League, Piqué's latest invention that 800,000 viewers have seen: "My children see this more than LaLiga"

This Sunday at nine o'clock at night,

will play one of the most important matches in the

.

More than

will fill the

and hundreds of millions of viewers will follow it around the world.

One of the best matches that can be seen on the football planet.

But there is a generation, that of your children, nephews or grandchildren, who will not worry about those 90 minutes.

He will be watching another game, another football.

application

and connect to the '

' channel, the new football-7 competition created by

and which has

chaired by some of the best-known

.

There are

,

, content creators who have tens of

on social networks, or

and

legends

who have given soccer weight to the tournament.

The '

', whose teams are made up of

handpicked by their presidents and

who came to the competition through a

, celebrated its first day last Sunday and left figures that have surprised other sectors: six games, seven hours of broadcast, a

accumulating its official channel and the broadcast of its presidents and an

.

Data that has aroused the interest of brands, have made their footballers go viral and have raised comparisons with LaLiga.

"The 'Kings League' was born from a

in our generation, which is finding it increasingly difficult to endure the 90 minutes of a game," explains Oriol Querol, director of the competition, to EL MUNDO.

"The viewer does not listen to the conversations or access the changing rooms, and chatting with Gerard (Piqué) we launched ourselves to create an

and see what we can do differently," he adds.

This comparison with soccer is born directly from the

.

,

the most watched game of last day, was watched by

in Spain through

, a pay channel.

Therein lies one of the keys.

«I understand that the data attracts attention, but at the audience level we

.

They are different sizes.

.

Of course, it is not only about the audience, but about the conversation generated.

Here you are going to go viral.

There are people who had lost relevance and now they are on everyone's lips”, explains Querol.

In short: the Kings League is not going to replace football.

Forget about it.

But it can attract, and a lot, the attention of a generation whose idols, more and more, are

and not soccer players.

The presidents of the Kings League teams.KOSMOS

The

, president of

, ​​sees this comparison with soccer as "unnecessary": "It's a different sport, because of the cards, the rules... It's another form of entertainment, it's like comparing watching soccer with meeting friends .

", he responds to this newspaper, and does not foresee a very large drop in audience in the future: "The first day was crazy, comparable to the great events that have taken place in Twitch, and I don't think it will go down much.

Let's see how the audiences are when it coincides with other content, like precisely LaLiga ».

The

, followed on

by more than

, had

, most of them from the Barcelona area.

Some ex-soccer players, others active in Second, Third RFEF or lower categories, others without a team... 120 were selected, all

, and in just one day many have had their lives changed.

“It was clear to me that I was going to leave my team.

We are not aware of the dimension of this.

They told me '

, and it's not that.

The money is similar to what can be earned in the Third Division, but I scored three goals and there was one that if I put it in the Third Division, 1,000 people would have seen it.

Here between the live and the videos afterward,

.

That is also money.

The first 24 hours were crazy.

My followers have risen and brands began to contact me to collaborate.

.

, MVP of the first day

, sums up this newspaper .

«

», said Ibai Llanos.

González's case is the perfect example of what the ideologues of the 'Kings League' want:

.

«Capdevila was world champion twelve years ago and now he is a star in the league.

Amateur football, where many of these players were, has nothing to do with the fact that there are 800,000 spectators watching you score a goal”, insists Querol, who assures that the budget for the competition is not yet closed: “Several

, but in the short term we want to establish the format in the Spanish-speaking community.

It is a tournament that is supported by sponsorships, there is no ticketing or television rights.

Image of the first day.KOSMOS

One of the surprises of the competition are its

.

They are 7-a-side soccer matches with two 20-minute parts, but some rules have changed.

The

, running from the goal,

start with a run from the center of the field, each yellow results in a two-minute suspension, and

can be used once per game.

In addition, Piqué came up with the star measure that he has connected perfectly with the generation that consumes the content of these streamers:

that gives them the possibility to influence the party.

They can have a penalty in their favor, a minute with goals with double value, a card draw, a joker... In short: a

.

"It's a generational thing.

The current generation has grown up with that and also, if the presidents have a good time, their followers will go after them, ”argues Querol.

The league is played in a

, who was a goalkeeper for Atlético and Osasuna and now, at 51

, have signed up.

years, he defends the goal of the '1K', Casillas' team, although he applied for the draft and nobody chose him.

"

, who follow everyone, and I thought it was a Play Station league," he joked in a conversation with EL MUNDO.

«I am a football coach, but while I wait I am doing things.

here

.

It's a challenge to get into the world of streamers and change the mindset, even though

, as they say, "he continues.

Chicharito, during the first match.KOSMOS

The repercussion of the league in terms of views, image and the presence of brands can be a turning point in the professional careers of its protagonists, both on and off the pitch.

«The 'Kings League' has impacted the world.

me who want to attend

.

I am sure that it will become a professional league very soon and there will be great salaries.

There is a lot of money and they are waiting for it to explode, "answers

, a former international for Venezuela and a player for

' by Ibai Llanos.

From the red wine to the 'Kings League': «On Instagram they began to tell me to participate and I ended up submitting to the draft.

'But if I was a professional player, what am I doing passing these tests?' I thought.

He embarrassed me.

But I passed them and now all Venezuelans are fans of 'Pigs'”, jokes Cichero.

Another interesting case is that of

, former Espanyol player and

«I had not trained for two years, but I have teenage children who insisted that I participate.

.

, but it's been a success”, he admits, explaining that they train twice a week, that they have hired physical trainers and that they want to “work seriously”.

Will

'?

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Know more

• THE WORLD

• Kun Aguero

• Ibai Plains

• Chicharito

• instagram

• Real Madrid

• twitch

• Gerard Piqué