News from our newspaper (Reporter Chen Xuening) "Bingdundun" transformed into "Rabbit Dundun" meets you again!

Yesterday, the Beijing 2022 Bingdundun Year of the Rabbit special edition series of new products were officially released and went on sale on the first floor of Wangfujing Gongmei Building.

This series of new products includes four categories: plush toys, badges, key chains, and creative ornaments. It not only celebrates the first anniversary of the successful hosting of the Beijing 2022 Winter Olympics, but also includes blessings for the Year of the Rabbit.

　　During the Beijing 2022 Winter Olympics, Bingdundun, with its honest and lovely image and rich cultural connotations, has become a shining business card of Chinese culture going to the world, presenting a grand occasion of "one piece is hard to find".

The reporter learned that after the communication and negotiation between the Chinese Olympic Committee and the International Olympic Committee, the "Bingdundun" returned to the public's field of vision again, and made a wonderful appearance in the form of a special edition for the Year of the Rabbit, realizing the protection of Olympic historical intellectual property rights within the jurisdiction of China. Reuse.

　　According to Lin Cunzhen, the designer of "Rabbit Dundun" and deputy dean of the School of Design of the Central Academy of Fine Arts, the Beijing Winter Olympics coincides with the Spring Festival, the most important traditional festival in China, and the twelve zodiac signs are an important theme in the Spring Festival culture, and they are popular all over the world. Wide recognition and influence.

"Next year is the Year of the Rabbit, so I hope to continue the concept of the twelve zodiac signs and combine them with Beijing's local culture to develop brand-new Olympic authorized products." Lin Cunzhen explained that the series of new products launched this time are based on traditional Beijing folk customs The classic rabbit image "Rabbit Master" is the creative point to form a "Rabbit Dundun" with national characteristics.

In the design, the costumes and rabbit ears with the distinctive characteristics of the rabbit are combined with Bingdundun to reflect the best wishes for happiness and well-being.

　　"Rabbit Dundun" creative decoration adopts the "blind box" method.

The reporter found that the design of the blind box has a small ingenuity, and it comes with stickers printed with auspicious words for the Year of the Rabbit such as "Big Exhibition of the Rabbit", "Encouragement of the Rabbit", "Rabbit Flying Forward".

Consumers can do it themselves to create a unique "rabbit dun dun".

　　"I have Tiger Dundun and Spaceflight Bingdundun, both of which I like very much. The new bunny Dundun is also very cute, so I must buy it." The Olympic collection, which has collected more than 600 pieces of Bingdundun and its peripheral products, reached Zhang Wenquan came to the sales site.

He said happily that his home has collected more than 5,000 Olympic-related souvenirs, "I hope Bingdundun can become the most popular Olympic mascot."

　　According to the staff of Wangfujing Gongmei Building, the "Rabbit Dundun" product was launched on the first day, and the plush products and badges attracted the most attention.

In terms of price, the "Rabbit Dundun" plush toy is 168 yuan, the "Rabbit Dundun" plush key chain is 88 yuan, the "Rabbit Dundun" blind box decoration is 99 yuan, the auspicious badge is 48 yuan, and the "Rabbit Dundun" three-dimensional key 68 yuan deducted.

After New Year's Day, the products will arrive one after another and continue to sell.

　　"Beijing Daily" December 29, 2022, Page 6