On April 16, 2004, American businessman

Robert Sarver

purchased the

Phoenix Suns

for an

NBA

record $

401 million

.

Although he had been fighting with the best teams in the league for several years, the Arizona

franchise

had never won the competition and had only reached the

Finals twice

, in

1976 and 1993

.

That is to say, the most expensive sale in the history of the American championship was that of an entity that was not one of the main candidates to lift the title.

It wasn't the

Celtics

or the

Lakers

.

Their headquarters were not even in a large market, such as the

New York Knicks

.

The reason?

Pure business logic.

Inflation ,

capital

in sports throughout its history, has caused 2022 to be the

year of record sales of sports entities

.

This week, almost 20 years after the purchase of the Suns, Robert Sarver himself has sold the same franchise, with the same zero rings in his showcases and only a few Finals played in 2021, for

4,000 million dollars

, a new record in the NBA and

third most expensive sale in sports history

.

Along the way, Sarver has entered his pocket

3,600 million

, multiplying by 10 the 400 that he entered in 2004 to the investment group led by

Jerry Colangelo

and

multiplying by 100

the 44.5 that Colangelo paid in 1987.

The same destiny that the Suns followed this year the

Denver Broncos

and

Chelsea

.

If the

NBA

franchise was sold for 4,000 million,

4,650 were paid for the NFL and

5,100

for the Premier League soccer club

, the most expensive ever.

In other words, the sport, no matter which one, is inflating without exception and

has broken record figures

in recent months, doubling the amounts that had been paid up to 2022. And it is not going to stop there.

The

Blues

, now run by

Todd Boehly

, are just the

50th

most valuable sports organization in the world, according to

Forbes

, worth $

3.100 million

.

Very far from other football teams like

Manchester United, Barça or Madrid

.

The Broncos, meanwhile, are

18th

with

4,650

, 12th in the NFL.

What does it mean?

That the barrier will soon be broken again and that there is less left to reach the 11-figure ceiling:

10,000

.

Most expensive teams 2022

Ishbia, Boehly and Walton, all from the US

But let's look at the three cases that have broken the market.

What do they have in common?

Both

Mat Ishbia

, the billionaire new owner of the Suns, as well as

Boehly

, owner of Chelsea since May, and

Rob Walton

, who since August has been the visible head of the group that leads the Denver Broncos, are Americans and their capital comes from there.

In a world of sports increasingly covered by the money of

Saudi Arabia, Qatar or the Emirates

, the large corporations of the United States are the ones that this year have been in charge of throwing the house out the window and bringing down figures that seemed inconceivable years ago.

«Lately the interest of investment funds in sport has increased.

Entities that are owned by American, Chinese funds, etc.

Authentic millions are being paid

», Toni Roca, an expert lawyer in sports law, explains to this newspaper.

"They see what they generate, the business," he says.

In the Broncos, Walton is one of the heirs to the Walmart

store franchise

and his group of investors

includes Condoleezza Rice

, former US Secretary of State, and

Lewis Hamilton

, while in the case of Ishbia he had been looking to enter the Owned by an NBA or NFL franchise for years, in fact it has come close to buying the American football

Commanders

and is still in the running.

According to

Forbes

, in his account he has

5,000 million dollars

thanks to the profits of

United Wholesale Mortgage

, a mortgage loan company.

But are they only interested in American sports?

Not much less, but there is less equipment and more value.

"Americans are worth more because of scarcity"

«American sports generate more business than European sports, both in

merchandising

and on television.

With a limited number of teams, the price skyrockets," says

Toni Roca

, who insists on the number of possibilities that exist in European football: "In Europe, counting the five major leagues, we have

100 teams

.

In the United States there are 30 per league,

everything is more expensive due to this shortage

».

Simple as that.

The more the sport sells, the more its teams are worth.

If the prices of television rights and transfers do not stop rising, so will the value of the entities.

It is

the law of the market

.

And Europe is also paid.

And a lot.

Eight of the 50 most valuable sports organizations in

the world are soccer clubs.

If the scarcity in the American leagues is paid for, the scarcity of the most valuable soccer clubs is too.

"The example is the

Glazers

and

Manchester United

," says Roca.

What if.

The Glazer family has already shown interest in selling Manchester United and the figure, according to experts, could easily exceed that of Chelsea.

The Red Devils are the

19th

most valuable sports organization on the planet: $4.6 billion.

In

Spain

there is the circumstance that

Madrid

and

Barça

, first and second in the list of most valuable soccer teams,

5,100 and 5,000

respectively, are from their partners, so they do not enter into those cabals.

If they were not, experts estimate their value would be close to that of the NFL's

Dallas Cowboys

, the world's most valuable organization at

$8 billion

.

The 10,000, closer every day.

According to the criteria of The Trust Project

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