Axel May 07:43, December 21, 2022
Three days after the Albiceleste victory, Argentina continues to celebrate its world champions.
For their part, the players of the France team, dethroned, returned home to spend the end-of-year holidays with their families.
But they could rejoice in one thing: thanks to the World Cup, the rating of some Blues has risen.
Sportingly unhappy after their failure in the final, the Blues can however be financially happy.
French players made a strong impression during this World Cup.
There is the essential Kylian Mbappé, author of a hat-trick in the final, or the revelation Randal Kolo Muani, who had the match point at the end of his foot.
The market value of the Parisian striker reaches according to some specialized sites 250 million euros, that of the Frankfurt player 50 million.
>> READ ALSO -
Football: despite the defeat in the final, the Blues jersey is selling like hotcakes
Their advertising value will also increase
And then, there is also their advertising value which will increase, underlines Magali Tézenas of
Montcel
,
Managing Director of Sporsora, the interprofessional association of players in the sports economy: "Brands are obviously looking for players who perform well, but also players who embody a certain number of values, a state of mind. And this which was striking during this world cup, it is the state of mind which emerged from all this team of France with this mixture of two generations, with young people who remained humble compared to their elders, and with a good and quite communicative atmosphere".
>> READ ALSO -
Football: Will Didier Deschamps delay the arrival of Zinédine Zidane at the head of the Blues?
The general manager of Sporsora adds: "I think that for the partner brands, they are very good ambassadors".
Conversely, a player like Benjamin Pavard, who went from starting to replacing during this World Cup, could see his financial value decline.