[Explanation] The Qatar World Cup has attracted global attention, and the mascot "Raib" has also become popular all over the world.
A variety of toy products of "Raib" were born in Dongguan City, Guangdong Province, which has the title of "World Factory".
[Concurrent] Chen Leigang, head of Guangdong Cheche Culture Development Co., Ltd.
We got these materials. In fact, after we received this thing, we thought it was incredible and difficult to make plush.
[Explanation] Unlike the previous OEM, the design of the "Raib" plush toy was completed in this office from the very beginning. Chen Leigang worked hard for the birth of this toy.
Initially, only a few pages of drawings were sent by the World Cup Organizing Committee. To change from 2D cartoons to 3D real objects, many technical means are needed. In Chen Leigang’s office, we can see 7 versions of "Ray" The "predecessor" of "Raib", the first version is very different from the current appearance. They all lack a little luck and cannot become "Raib", but they have also witnessed the courage of the designer to change again and again.
[Concurrent] Chen Leigang, head of Guangdong Cheche Culture Development Co., Ltd.
If it is not available on July 1st, (the organizing committee) will not contact us again. In fact, we only have three days from the 7th edition to the 8th edition, so this will put us under great pressure.
[Explanation] Chen Leigang introduced that the image of "Raib" is very simple, but this simple design has posed a big problem for global suppliers. How to keep this "dumpling wrapper" with "no hands or feet" light and flexible , and can have a three-dimensional effect, the design team did not succeed in impressing the organizing committee until the eighth version.
[Concurrent] Chen Leigang, head of Guangdong Cheche Culture Development Co., Ltd.
Look at this, in fact, we have a small cloth bag inside, making it into a three-dimensional shape, with cotton inside, filled with cotton inside, and after the cotton is filled to its fullness, it Just beautiful.
This is a very important detail. This detail is one of the reasons why we got this order this time, and it is also the biggest reason.
When we received this edition, it should have been less than 12 hours before the organizing committee gave us the last edition.
That night we sent this version to the organizing committee by email and video.
The opinion given to us by the organizing committee is also very simple, just one word, good.
Then in the end they said it was not enough, who needs to approve it? The emir of FIFA and Qatar is the king. In the end, this version, we saw that this version was approved by the king emir of their country. The global announcement is also a process that we are very proud of.
[Explanation] Chen Leigang's design team stood out from more than 30 companies around the world and became one of the suppliers of the 2022 Qatar World Cup Organizing Committee, completing the secondary development of "Raib".
Gao Yongguang, Chen Leigang's partner, took us to visit the "Raib" production line in the "World Factory".
[Concurrent] Gao Yongguang, General Manager of Dongguan Deshen Hardware & Plastic Products Co., Ltd.
When I first received this order, I didn’t expect it to be so hot. Our initial order production cycle was to be completed in October. According to the later popularity or the organization committee’s continuous order demand, We keep adding orders, so that the orders we have now can be produced until December.
[Explanation] There are countless Chinese products in the Qatar World Cup, among which there are nearly 200 "Made in Dongguan", and the "World Factory" has achieved impressive results in another venue of the World Cup.
[Concurrent] Gao Yongguang, General Manager of Dongguan Deshen Hardware & Plastic Products Co., Ltd.
(Thanks to) the precipitation in the past, including an innovation that has been updated in the past few years, and has been continuously researched and improved, so that now there is a very, very good foundation, so it is possible to make such a good product.
[Concurrent] Chen Leigang, head of Guangdong Cheche Culture Development Co., Ltd.
After more than 40 years of reform and opening up, (Dongguan) has a complete industrial chain and a large number of skilled workers. This is why we chose to settle in Dongguan and choose to manufacture in Dongguan.
Facts have proved that the smooth delivery of this order for the World Cup is also due to the manufacturing in Dongguan, the complete industrial chain in Dongguan, and the excellent industrial cluster.
Reporter Wang Qingran reports from Dongguan
Responsible editor: [Luo Pan]