Anicet Mbida 06:52, September 27, 2022

Anicet Mbida delivers to us every morning what is best in terms of innovation.

This Tuesday, he is interested in opening a store that only sells virtual clothes.

All this week, it's fashion week in Paris.

But it's virtual mode you're going to talk to us about.

A physical store has just opened and yet, it only sells virtual clothes.

Let's start by explaining what virtual clothes are: they are dresses, jackets, pants... often designed by fashion designers.

But they exist only in the digital world, where they are used to dress up, either one of your photos that you want to publish on social networks, or to disguise your avatar in a video game or in a virtual world (the famous metaverses) .

It is therefore clothing that does not exist physically.

And yet, Zero10, a specialist in these virtual outfits, has just opened a permanent store in New York.

He offers to come and try on his latest collections before buying them.

Which, of course, is surprising.

How's it going ?

They made the virtual clothes for real?

Not even.

In the shop, they can only be seen on screens.

There are no hangers, no shelves, no crowded shop windows… You can't physically touch anything.

It is, above all, the fitting rooms that are put forward.

It's inside that everything happens.

They work with a virtual reality system.

It allows you to see yourself (on a screen of course) wearing the clothes you have chosen.

Technically, it's impressive since the outfits adapt perfectly to everyone's morphology.

You can move in all directions, you will really feel like you are wearing the garment.

It's hard to see the benefit

.

Apart from making the buzz, it's true that there aren't many of them.

Why go to the store, when you can already dress your own photos with any of their clothes, all this quietly installed at home?

On the other hand, it is a technology that would benefit from being taken up by sellers of “real clothes”, those made of fabric that you can touch.

When you buy on their websites, not only could you do virtual fittings as real as life.

But it would also allow you to validate right away that the size is right.

Returns would thus be avoided.

No more ordering multiple sizes to make sure you get the right one.