The normalization of epidemic prevention and control has added fire to cycling. Cycling, which integrates leisure sightseeing, sports and fitness, and socializing with friends, is changing from a green travel mode to a fashionable lifestyle.

Fat reduction and carbon reduction, a new round of cycling fever is in the ascendant, and it also drives the market of cycling equipment to rise, and the demand for related services is prominent.

  Slow and slow, the air is moist and refreshing, the road winds far and wide under the shade of greenery, the birds cheer for you, and the wind wipes your sweat... Zhao Anhui, a cycling expert in Shenyang in his 50s, said that every time he rides When I walk, I feel a kind of poetry.

  Mountain bikes, road bikes, track bikes, touring bikes... Today's bicycles can be described as riding their own "In the Mood for Love": they can be used for walking, fitness and viewing.

The normalization of epidemic prevention and control has really added fire to cycling, and it has also driven the market for cycling equipment to rise.

  "It's hard to find a car", where does the chain fall?

  Zhao Anhui is a senior riding friend of Shenyang Hunhe Cycling Club. He clearly feels that more and more people are riding this year.

Especially during the epidemic, indoor fitness venues were closed, and more people released their fitness needs through cycling.

Cycling, which integrates leisure sightseeing, sports and fitness, and making friends and socializing, is changing from a green travel mode to a fashionable lifestyle.

  Bring more cycling events and activities to the masses.

According to the statistics of Shenyang Municipal Sports Bureau, the number of cycling enthusiasts in Shenyang has exceeded 700,000, and there are more than 1,000 cycling clubs large and small.

This is inseparable from Shenyang's strengthening of bicycle and other slow traffic systems in recent years, with more and more bicycle lanes, maintenance stations and even cycling stations.

According to Liu Changjun, president of the Shenyang Cycling Association, cycling is called "golden aerobic exercise", which can exercise cardiopulmonary function, muscle strength, physical coordination and balance, and improve the agility of the nervous system.

To reduce fat and carbon, a new round of cycling fever is in the ascendant across the country.

  This heat wave has warmed the bicycle market.

On the evening of July 24th, in the Decathlon bicycle store in Hunnan District, Shenyang, there was an endless stream of customers who came to buy a car, many of which were family members.

Watching the reporter staring at a high-end road bike on the shelf, Liu Chenwei, a marketing and shopping guide, said apologetically: "This prototype is only for display reservation, and there is no stock in the warehouse. I learned that all bicycle shops in Shenyang All high-end products are out of stock.”

  The tight market also appeared in first-tier cities such as Beijing and Shanghai, and many high-end bicycles in stores were facing shortages of incomplete models.

The reporter tried Taobao online shopping, and most of the mid-to-high-end brand bicycles above 10,000 yuan need to be booked half a month in advance.

Fans' favorite explosive models even have to wait two or three years.

Liu Chenwei introduced that some manufacturers have ordered orders until 2025, and Decathlon's domestic foundry companies are speeding up production.

Some cyclists who can’t wait turn their attention to the second-hand trading platform. Some of the better used bicycles are even more expensive than new ones.

  "It's hard to find a car", which link has fallen off the chain?

Are high-end bikes worth the hype?

  Lu Zihe, the captain of the Chinese Cycling Team, who often popularizes cycling tips for cyclists, is an expert in choosing bikes.

He does not think that "one car is hard to find" is the norm, and reminds riders not to blindly follow the trend. The reason is very simple: consumables are difficult to become financial tools.

The current shortage is mainly caused by two reasons. First, epidemics occurred in the main bicycle production and sales areas such as Beijing, Tianjin and Shanghai in the previous period. Many companies restricted production and closed stores, resulting in prolonged delivery times. Second, the instability of the international supply chain caused the outbreak. Supply of accessories is tight.

For example, more than half of the mid-to-high-end bicycles are equipped with Shimano transmissions imported from Japan. If the accessories cannot come in, the whole vehicle cannot be assembled.

"But these are all temporary. The supply chain at home and abroad is recovering, and domestic accessories are being replaced at an accelerated rate. Riders who are not professional level do not need to be demanding configuration, nor should they participate in hoarding and speculation."

  Chasing the gap in "spring"

  From a global perspective, under the superposition of factors such as high oil prices, economic stagflation, and frequent epidemics, cycling is making a strong comeback.

Including Ferrari and other well-known car manufacturers also decisively entered the bicycle track.

Some research reports predict that the global bicycle market will continue to grow for 5 years or more. It is conservatively estimated that the global bicycle market value will reach 82.3 billion US dollars in 2027.

  As the "kingdom of bicycles" in China, can domestic bicycles seize the opportunity of the transformation of leisure fashion and catch up with the short gap in the spring of the market blowout?

  The numbers are delightful.

China is the world's largest bicycle producer and exporter, and more than 60% of the global bicycle trade volume comes from China.

However, this data includes the contribution of foundries and foreign-funded enterprises that foreign brands cooperate with in China.

  According to a report released by Meiqi.com, in this cycling boom, bicycles over 10,000 yuan are the most popular.

Just in this high-end territory, domestic brands are somewhat powerless.

We are familiar with the old domestic bicycle brand, which has long been positioned as an urban commuter tool. Most of the main products sold are less than 1,000 yuan, and the brand premium ability, including technical profits, is insufficient.

Foreign brands have already transformed into sports fashion, and they have formed intellectual property barriers through patent research and development, making it even more difficult for domestic brands to make technological breakthroughs.

Taking bicycle transmissions of more than 1,000 yuan as an example, 95% of the shares are occupied by foreign brands.

As soon as the core components "catch a cold", the vehicle market "sneezes".

  It is gratifying that some cutting-edge bicycle brands in China stand out in the market segment by virtue of innovation.

In the past, the advantage of domestic brands was in the production capacity of the frame, and now the global market share of domestic components such as bicycle handlebars, front forks, disc brakes, and risers has ranked first.

Even the core component of the transmission, some brands have achieved intensive iterations.

  In the minds of consumers, cheapness alone is not enough.

The reporter learned from multiple riding clubs that the starting price of mountain bikes or road bikes currently used by cyclists ranges from a few thousand yuan to more than ten thousand yuan.

The main differences are in the frame structure and the quality of the wheels.

High-end frames are generally made of carbon fiber, and the tube wall is thinner and lighter under the premise of ensuring strength.

Also exciting is the service.

A high-end bicycle store in Shenyang has attracted a lot of "iron fans" with its Fitting (bike size adjustment) service, which measures the rider's body flexibility and body proportions to select bicycle sizes and parts, so that riding is full of personalized and comfortable experience, although The price has doubled, and there are still many fans of customized bicycles.

Domestic bicycle manufacturers should not turn a blind eye to the upgrading needs of consumers.

  Cycling strategy is not only the scenery

  "If you really love it, let's go back to riding itself." Lu Zihe sighed.

On July 23, he just led the cycling team to return to Shenyang from Mohe.

  The ride is great, but the prep work is tiring.

Who will lead the team, who will close the team, who will take pictures, who will ride, what route to take, where to eat and live, what cycling clothes to wear, what goggles and helmets to wear, Lu Zihe is "fine".

He reminded the team members to pay attention to the eye-catching coordination of the color of the luggage and the vehicle, so that the driver of the truck should have visual recognition.

  This involves issues such as riding equipment and riding safety.

  Large pieces of riding equipment mainly include helmets, stopwatches, lock shoes, stereos, goggles, power meters, etc. Small pieces include gloves, ice sleeves, water bottles, backpacks, etc. between million.

The cycling equipment industry driven by the cycling fever should not be underestimated.

Taking cycling clothing as an example, in recent years, the design of cycling clothing has become more ornamental, and the style has become more and more fashionable and personalized. At the same time, new fabrics are constantly coming out.

Generally speaking, the price of vehicles and equipment is slightly proportional to the level of riding skills.

If you haven't reached the level of technical expertise, don't just choose expensive ones because of your face.

  Don't forget your insurance while riding.

Zhao Anhui had an accident because of sudden braking, and he was cured because he bought insurance first.

In the context of the rising popularity of cycling, cycling insurance came into being, and sales were booming.

Some insurance industry staff said that in recent years, more and more consumers choose non-motor vehicles such as bicycles as travel tools, and the insurance company where they work has more than doubled the sales of non-motor vehicles this year compared to the previous year.

However, since cycling insurance has just started, many insurance companies have not designed separate insurance types for cycling, and rely more on accidental injury insurance to fill the gap.

The annual per capita accident insurance of no more than 200 yuan does not constitute a burden for cyclists.