Hertha managing director Fredi Bobic advised ARD and ZDF to invest more in women's football.

Regarding the use of the radio contributions, the former national player told “Sport Bild”: “It would be an approach, for example, to show women’s Bundesliga games on ARD and ZDF in order to make women’s football tangible and accessible to a wide audience and thus bring it forward. “ This would increase the ratings for women’s football and attract more advertising partners.

"If the women's EM had been on DAZN instead of ARD and ZDF, it would have been difficult to spark this euphoria in the population," said the 50-year-old.

In addition, Bobic spoke out in favor of more live games on free-to-air television, but described the public broadcasters financed with the broadcasting contribution as “partially forced pay TV”.

He "has a problem with talking about free TV," said Bobic about ARD and ZDF, which are also partners of the men's Bundesliga.

ARD pays the German Football League an estimated 110 million euros a year for its media rights, and ZDF invests between 25 and 30 million.

ARD sports coordinator Axel Balkausky pointed out that the sports show regularly reports on the women's Bundesliga and the cup and that the broadcaster has recently shown around 15 games live.

Something similar is planned for the new season.

He invited Bobic to follow the women's game TSG Hoffenheim against VfL Wolfsburg live on the first channel on September 24th.

"Since the Bundesliga is not playing that weekend, he should actually have time for it," said Balkausky.

A ZDF spokesman said of the Hertha official's statements: "If Fredi Bobic speaks of "compulsory fees" in connection with the broadcasting contribution, we do not have to comment on that." and ZDF in the broadcasts of the women's European Championship in England, which really fueled the current enthusiasm for women's football.

The only thing that can be said about the women's Bundesliga is that we will not comment on the ongoing negotiations.” The German Football Association is currently tendering for the media rights to the women's Bundesliga.