The Guangzhou exhibition area of the previous "two expositions" has attracted much attention.
Text and photos/Guangzhou Daily all-media reporter Sun Jiahui, correspondent Sui Tixuan Fu Yang Huang Jinwen
On August 3, the Organizing Committee of the 2022 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as the "two expositions") officially announced in Guangzhou that the two 2022 expositions are planned to be held in Guangzhou Poly World Trade Expo from November 25 to 27. Hall held.
The theme of this year's two expositions is "focusing on the future", promoting "sports +" to empower high-quality social and economic development.
Jin Jin, Deputy Director of the Sports Culture Development Center of the State Sports General Administration, Lin Yanfen, Deputy Director of Guangzhou Sports Bureau, Zhu Dongfang, President of Asia Data Group, Zhang Li, Executive Vice President of Asia Data Group, and representatives of sports bureaus of various provinces, regions and municipalities, relevant industry organizations, media, national The heads of individual sports associations attended the briefing.
The global sports market presents three characteristics
Jin Jin, deputy director of the Sports Culture Development Center of the General Administration of Sports of the People's Republic of China, said in his speech that under the background of the normalization of epidemic prevention and control, the host organizers worked together to face the difficulties and actively prepared for the two expositions, adding a new dimension to the recovery of the sports industry. Vitality is also a profound interpretation of the spirit of the Beijing Winter Olympics of "thinking about the big picture, being confident and open, facing difficulties, pursuing excellence, and creating a better future".
The theme of this year's two expositions is "Concentrating on the Future", which will actively promote sports culture and inherit the spirit of sports; will focus on national fitness and discuss cutting-edge and hot topics in my country's national fitness and national health; will focus on the ice and snow industry Development, make full use of the heritage of the Beijing Winter Olympics and Winter Paralympics to stimulate the vitality of the ice and snow sports and cultural tourism market; will also focus on the integrated development of culture and tourism, relying on sports tourism resources and cultural creative products as a link to enhance sports tourism products quality, to facilitate product transactions.
Zhang Li, executive vice president of Asia Data Group, said that the development of the global sports industry continues to improve, and the sports market value will seek breakthroughs in content, channels and technology in the next 3 to 5 years.
The global sports market presents three characteristics: the singularity of sports technology, the "low threshold" and "communityization" of the sports trend, and the new trend of integration between the sports industry and other industries, which has become a new opportunity for the sports industry to expand its boundaries.
The 2022 Expo is a national-level sports culture, sports tourism integrated development and exhibition and trading platform with industry height, professional depth and industry breadth. It is also a sports event that promotes the connection of global production and demand resources and promotes industrial development; The upsurge of the times with accelerated integration and development of cultural tourism.
The two expos will set up five exhibition areas
The two expositions in 2022 will set up five exhibition areas: a sports culture and sports tourism theme exhibition area that inherits and develops the spirit and power of sports; a sports culture and sports tourism exhibition area that comprehensively displays the development achievements of sports culture and sports tourism in various provinces, autonomous regions and municipalities across the country; National and international group exhibition areas for regional pavilions, international sports organizations, international sports culture, sports tourism and sports event organizations, and other sports culture and sports industry achievements; display sports consumption brands, sports event brands, sports fitness venues and facilities and equipment, sports culture Sports consumption and service exhibition area such as propaganda; intelligent sports exhibition area displaying sports technology.
During the same period, the two expos will closely follow the development of sports, and hold more than 10 parallel forums on sports culture, sports business, sports cities, etc., and will also carry out the awarding of national sports tourism demonstration bases, the promotion of Chinese sports tourism boutique projects, and the promotion of Chinese sports culture. Excellent project promotion and other supporting activities.
Lu Changhai, deputy director of the Education and Sports Bureau of Tengchong City, who made a special trip to attend the conference, said that this year Tengchong City will appear in the two expositions as a key city in Yunnan Province. Tengchong has beautiful natural scenery and rich history and culture. Sports development, through actively holding Tengchong International Marathon, Gaoligong Super Mountain Track, "Tengchong Cup" National Amateur Go Open, Colorful Yunnan Gryffindor International Cycling Festival Tengchong Station Competition, Tengchong Beautiful Countryside Flower Sea Marathon and other events will deeply integrate the green fitness industry with the tourism industry and promote local economic development. "I hope to participate in two expositions in Guangzhou to build a cultural, sports and tourism brand and help the industry's deep integration and development."
Luo Jianzhuang, the head of Guangzhou Lifangti Smart Sports Innovation Center, said that he participated in the roundtable forum as a guest last year, shared his entrepreneurial experience, and consulted and learned from the big names in the industry, which has benefited a lot; he will participate in the organization of the exhibition this year. Among them, it is hoped that more social organizations and enterprises will participate in it, and use the two expositions as an important display platform to make sports and industry bigger and stronger, and also help Guangzhou to build a world famous sports city.