In 2018, Juventus was ready to dominate European football, and the summer that followed winning the seventh Italian league title in a row followed a transfer period and Juve accomplished big deals.
The "Old Lady" team signed Portuguese star Cristiano Ronaldo for 117 million euros, Portuguese Joao Cancelo for 40 million euros, Brazilian Douglas Costa for 40 million euros, Italian Leonardo Bonucci for 35 million euros and Emre Can for free.
Juventus spent more than 263 million euros to strengthen the squad that already included Paulo Dybala, Sami Khedira, Mario Mandzukic, Juan Cuadrado and Miralem Pjanic.
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In the following year, Juve entered the transfer market strongly, as it included Dutchman Matthijs de Ligt (85 million euros), Brazilian Danilo (37 million euros) and Sweden's Dejan Kulusevsky (35 million euros), as well as Argentine Christian Romero (31 million euros) and Italian Luca Pellegrini. (22 million euros), Turkish Merih Demiral (19 million euros), Welshman Aaron Ramsey (free), French Adrien Rabiot (free) and Italian Gianluigi Buffon (free).
Despite spending upwards of 230 million euros and winning their ninth consecutive Serie A title, Juventus were eliminated by Lyon in the eighth Champions League final.
Juventus president Andrea Agnelli said - at the time - "We have confirmed since the summer that the Champions League is the goal and it will be every year.. We can continue to develop. We have a team that guarantees a great future for Juventus."
In 2021, they spent 155 million euros to sign Brazilian Arthur (76 million euros), Italian Nicolo Rovella (23 million euros), Spaniard Alvaro Morata (20 million euros) and Italian Rolando Mandragura (15 million euros).
However, things did not go well that season, and Juventus - also - was eliminated from the final price of the main continental championship from the Champions League by Porto and failed to win the Italian League.
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local failure
Not only did Juventus give up their Italian throne after 9 consecutive league titles, but they did not compete for the title and even suffered in obtaining the fourth qualifying place for the Champions League and waited for the last round of last season.
A difficult season with Andrea Pirlo led to Massimiliano Allegri's return to the bench and a change of direction in the team, as Ronaldo left for Old Trafford.
Although last season was the first without titles since 2010-2011, where they finished fourth in the First Division and lost in the eighth of the Champions League final from Villarreal, the "Old Lady" team began to lay the foundations for the rebuilding project.
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Juventus in 2022-2023
Since last January, Juventus have signed Serbian Dusan Vlahovic (81 million euros) and Swiss Denis Zakaria (9 million euros), and also included Argentine Angel Di Maria and Paul Pogba for free.
Meanwhile, Dybala and Giorgio Chiellini were the last to leave Turin and de Ligt could join them for Bayern Munich or Chelsea.
If De Ligt leaves, Juventus will sign Kalidou Koulibaly from Napoli.
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In total, Juventus spent 815 million euros in the past five seasons, the most in Europe, followed by Manchester City (654 million euros), Real Madrid (631 million euros), Barcelona (621 million euros) and Chelsea (619 million euros). .
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On the other hand, Juventus has received since January 2020 511 million euros, from the sale of players, most notably: Cancelo (65 million euros), Pjanic (60 million euros), Mattia Caldara (36 million euros), Moise Kean (27 million euros) and Chan (25 million). million euros), Ronaldo (15 million euros), and Rodrigo Bentancourt (19 million euros).