A company set up by 3 friends in Amsterdam, provides football stars with all the services they want, from luxury clothes and watches to holidays, marriage proposals, parties and so on.

A report by the British newspaper "Mirror" stated that the company is working to provide luxury services to football players, and was founded by Emmanuel and his two friends Mitchell Ward, as the idea for the project came to them when the trio provided the Turkish football player Bilal Basacikoglu with a rare pair of shoes.

“We started working with Bilal and gave him shoes that were hard to get,” says Emmanuel. “We met him in Amsterdam and sat together and had some drinks and chatted. He gave us some advice and showed us a picture of the shoes. He was playing for Feyenoord, and soon everyone The players follow us and ask us about things, and since then the idea of ​​establishing the company came to us.”

"We handed the shoes to Bilal, and that was our first service. Basically people didn't know who was behind the company. Once they knew we were the founders, it became more private," Mitchell adds.

Instagram is a gateway to football stars

The report shows that the trio wanted to expand the company to include all areas of lifestyle management, and publish all their services on "Instagram", from vacation destinations to cars and ideas for proposals, and one of the players asked them if they could arrange his marriage proposal in South Africa.

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The site explains that although they were nervous at first, the proposal went smoothly and was another milestone;

"It was really challenging, but we succeeded," says Mitchell. "From there, we started moving forward and moving on with the lifestyle we wanted."

The Young Trio provides all services, from personal shopping and design to real estate and transportation services.

If a player wants to plan an event, such as a birthday party or wedding, or wants to get tickets that are hard to get for an event elsewhere, he can contact the company, and whatever the request, they can provide them.

The report gives an example of this when a football player asked for a very rare watch, which no one was able to get, at a price far below its standard market value;

"The original watch was worth 140,000 euros, while the player's budget is only 125,000 euros, and he wanted to have it within a week," says Emanuel. "We went to Turin, Italy to get the watch from someone we didn't even know. We transferred the money before we met the seller as well, so it was a real risk."

But the risk paid off when the player thanked them by inviting them to a fancy party outside. "He wanted to thank us for finding the watch, so it was worth the risk in the end," Mitchell says.

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The exclusive world of soccer stars

The report continues that the trio are fond of football in Amsterdam, but have now managed to make their way into the exclusive world of those stars, as Ward admits, "It is different from what they are used to. They were spending a lot of money, buying things every day. Especially clothes."

After the season ends, the phone hardly stops ringing: Amsluxe organizes last-minute vacations and other activities for players during their few vacations.

The company has concluded deals with many players, such as Weston McCain of Juventus, Giorginio Wijnaldum of Paris Saint-Germain, and players Ryan Gravenburch and Jurian Timber.

When asked why these players assign them such services, Emmanuel explained that "they don't have the time, they don't have the knowledge, they have confidence that if they contact us, we will arrange it for them. We try to create a personal connection with each client. The relationship is really important."

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The trio is looking to future stars to develop their business, and they have big plans for the future.

“The clients that we focus on the most are young talent, people between 18 and 25 years old only, because we want to build a future with them,” Mitchell says.

With that in mind, the trio dream of dealing with the likes of Erling Haaland, Kylian Mbappe and Vinicius Jr.