Close to the people, the event activities are brilliant and new (national fitness adds color to a better life)
To promote the development of national fitness, mass sports events are essential.
Let more people go from watching the game to playing in person, not only can stimulate the enthusiasm of the whole society to participate in sports, but also has multiple functions such as stimulating sports consumption and driving industrial development.
In recent years, the number of sports events in my country has grown rapidly, and the types of sports events have continued to increase, showing a gratifying and vigorous momentum.
To further enrich the supply of events and activities, "there are competitions every day, everyone can participate", which will become a vivid scene of fitness life in the future.
Playing shuttlecock in online competitions with Olympic champions, asking friends to “check in” for workshop exercises, and “jumping” with netizens to learn about skipping rope... As the concept of national fitness has become more and more popular among people, "cloud fitness" has flourished and opened up more sports Scenes.
To promote the development of national fitness, mass sports events are essential.
Let more people go from watching the game to playing in person, not only can stimulate the enthusiasm of the whole society to participate in sports, but also has multiple functions such as stimulating sports consumption and driving industrial development.
In recent years, the number of sports events in my country has grown rapidly, and the types of sports events have continued to increase, showing a gratifying and vigorous momentum.
The "Opinions on Building a Higher-level National Fitness Public Service System" (hereinafter referred to as the "Opinions") issued a few days ago proposed "building a multi-level and diversified event system", indicating the direction of the next step.
To further enrich the supply of events and activities, "there are competitions every day, everyone can participate", which will become a vivid scene of fitness life in the future.
Strengthen planning leadership
Nurturing events
On May 21st, the 2022 "Yangcheng Sports Meeting" was launched in Guangzhou. 778 national fitness events made the citizens' eyes shine: ball games, outdoor sports, water sports... According to reports, this year's "Group Communication Cloud" 10 popular hiking and check-in routes were selected for the "Walking" activity, which attracted the attention of nearly 450,000 citizens within 12 days of its launch, and more than 70,000 people participated directly.
Similar mass sports events have flourished in various places in recent years.
Every national fitness day, New Year's Day, Chongyang and other time nodes, it has become a practice to hold national brand events such as climbing fitness and elderly sports fitness exhibition.
Since 2017, the National Games gold medal list and medal list have been cancelled, and mass competitions have been added instead. As long as there is a passion for fitness, ordinary enthusiasts can also show their skills on the top stage in the country.
This reform measure has greatly stimulated the initiative and enthusiasm of the masses to participate in fitness.
"With the National Games mass competition and the National Fitness Conference as the leader, we will promote the integrated development of professional events, professional events, and mass events. The national, provincial, municipal and county level linkages have further enriched the supply of national fitness events." Capital Institute of Physical Education Professor Li Xiangru said.
However, compared with the rapidly growing fitness demands of the public, the current regional distribution of national fitness events is still uneven, and the quality and diversity of events still need to be improved.
Wang Yuxiong, director of the Sports Economics Research Center of the Central University of Finance and Economics, believes that it is necessary to focus on cultivating various brand events, consolidate the development foundation, and expand the coverage of participation of various groups of people, so as to achieve a higher level and more universal promotion of national fitness events.
To build a multi-level and diverse network of events and activities around the masses, it is necessary to do a good job in top-level design and strengthen planning and guidance.
When the enthusiasm of the masses for sports continues to be stimulated, the unique offline events will attract more people to participate in and watch the games, and then develop the awareness of healthy life and active exercise, and national fitness will benefit for a long time.
In Guizhou, the rural basketball league has become a carnival that local farmers look forward to every year; in Guangxi, the "Zhuang Nationality March 3, National Sports Showcase" series of activities has polished the sports business card of regional development; in Xinjiang, the camel race of the ethnic minority traditional sports meeting , archery and other projects are highly sought after by young people... These mass events that incorporate elements such as regional characteristics, natural environment, ethnic customs, etc., are grounded, popular, and release infinite vitality.
Gather all resources
Innovative competition mechanism
Every weekend, more and more people in Wenzhou are doing sports and fitness in their circle of friends.
In 2017, the country's first pilot of social forces to organize sports settled here. Wenzhou has embarked on a new path from "social construction" of sports venues to "crowdfunding" of brand events.
After several years of exploration, nearly 500 local events above the municipal level have been handed over to social forces to undertake through the government's purchase of services.
In 2020, Zhejiang, for the first time, through a professional intermediary platform, openly recruited sports event organizers to the whole society, and further innovated the operation mechanism of the competition.
Guiding the masses to participate in fitness more widely and deeply is not a matter of the sports department, but needs to mobilize all parties to form a joint force.
Wang Yuxiong believes that the "Opinions" clarifies the boundaries between the government and market players in the process of holding different types of events. By improving support policies, providing service guarantees, and promoting standardized development, it can create a good software and hardware for social forces to organize events. surroundings.
"At this stage, both the quantity and quality of the supply of mass sports events need to be improved. It is necessary to mobilize a wider range of resources to participate in the supply of sports events, and attracting social forces to participate is the top priority." Wang Yuxiong said that this requires optimization of various events related to the event. Class approval process to reduce institutional transaction costs for social forces to organize competitions.
At the same time, various market players must continue to strengthen their own strength and grow into an important force in cultivating brand events and promoting industrial development.
Badminton is a sport with a solid foundation of the masses. In order to meet the needs of fans of different ages, the China Badminton Association has created a number of brand events such as the National East, West, North, South and Middle School Badminton Competition, the Amateur Club League, and the National Middle-aged and Senior Badminton Invitational Tournament, which has the longest history. has been held for 36 years.
With the expansion of the scale of various competitions, the Chinese Badminton Association has changed its thinking, changed from "run by one family" to "run by everyone", authorized the competition brand to the Badminton Association of various provinces and cities, and through professional guidance, standardized services and scientific supervision, continuously Improve the organization level of local events.
According to reports, after the establishment of the Chinese Badminton Association's points competition system, it is expected that more than 1,000 mass events will enter the event catalogue each year, achieving a double improvement in "quality" and "quantity".
Improve the quality of the competition
arouse enthusiasm
Relying on the country's first national-level mountaineering and fitness trail, Ninghai, Zhejiang has hosted more than 10 national-level outdoor brand events in a row, and the number of participants in the "A Thousand Miles of Ninghai" event exceeds 30,000 every year.
Wang Bing, president of Beijing Yonghuai Sports Development Research Institute, said that outdoor sports events can explore the establishment of online and offline service platforms, and introduce integrated projects such as sports tourism and sports culture to further activate landscape resources and help rural revitalization.
With the rapid development of economy, society and science and technology, the concept and method of national fitness is changing. The combination of a new generation of information technology and physical exercise has continuously spawned new fitness products and services, and promoted the deepening of the supply-side reform of events.
Li Xiangru said that new technologies such as virtual reality, the Internet of Things, and artificial intelligence are increasingly applied in the field of national fitness, adding more possibilities to the way mass sports events are held.
The "National Fitness Online Games" launched at the end of April is exactly the rhythm of "cloud fitness".
Ding Dong, director of the Mass Sports Department of the State Sports General Administration, said that the online games covering the whole country provide the masses with opportunities for online display, communication and interaction, and provide online sports services for the masses. It meets diversified fitness needs and contributes sports wisdom and strength to epidemic prevention and control.
From the perspective of industry insiders, the development of exercise habits through "cloud fitness" will change the way of life of the masses. In the future, the public's demand for sports events will also be released.
"Improve the quality of the event, optimize the format of the event, improve the experience of the event, expand the participation in the event, and amplify the effect of the event" will become the general direction of future development.
At the same time, the "Opinions" also delineated a red line for "strengthening event safety management": to implement the main responsibility of event organizers for safety, and to strictly supervise event safety; to fully equip security forces and strengthen security measures; to support insurance and commercial rescue services Develop and cultivate non-governmental public welfare rescue forces... Wang Yuxiong said: "All parties should do a good job in ensuring sports events, conduct risk assessments on important sports events, formulate relevant plans and safety work plans, and increase the protection of event participants. professional training and safety education, and firmly adhere to the bottom line of running the competition safely.”