Premier League top scorer Son Heung-min takes on a new challenge by creating a personal brand like world-class stars such as Messi and Ronaldo.

The brand name NOS7, what does it mean?

This is Correspondent Ha Seong-ryong.

<Reporter> The

logo engraved on the white T-shirt caught the eye as much as the golden boot Son Heung-min was holding at the arrival hall yesterday (24th).

It is Son Heung-min's personal brand with the number 7 after turning over his English adult 'SON'.

According to published data from the Korean Intellectual Property Office, the brand applicant is Heung-Min Son, and in January, he applied for 15 trademarks, including sportswear and beverages.

On the homepage, the brand name was introduced with an English phrase meaning 'there is no ordinary Sunday', but fans are also speculating that it may have been derived from the initials of 'Nice one sonny', the lyrics of Son Heung-min's cheering song.

In addition to NOS7, we also applied for a trademark for the catering and hotel business called INFEELD.

Ronaldo, a role model for Son Heung-min, entered various business fields such as clothing and hotels in 2008 as a brand with the number 7 on his abbreviation CR. Heung-Min Son, who was recognized as a 'World Class' by rising to the

According to data from the Ministry of Culture, Sports and Tourism surveyed two years ago, Son Heung-min's economic ripple effect reached 2 trillion won.

It is known that Son Heung-min plans to use part of the income from the business for philanthropy.

(Video editing: Woo-jung Woo, CG: Kyung-rim Kang)