Japan's Brave Blossoms won't just play two matches at the Stadium during the 2003 Rugby World Cup (October 10-November 22).

They will put their sports bags in the Pink City for more than a month, taking advantage of the state-of-the-art facilities at the Stade Toulousain in Ernest-Wallon.

This choice of the Japanese to establish their base camp in Toulouse was formalized this Friday and Claude Atcher, the boss of the group in charge of organizing the competition, and Carole Delga, the president of the Occitanie region.

The latter recalled that the "economic benefits for tourism" of the World Cup in the region, with also the installation of the Samoans in Montpellier, were estimated at "64 million euros".

"Purchasing power quite high"

“We have already sold over 35,000 tickets in Japan.

Which means that we will see a lot of supporters in Toulouse, completes the Aveyronnais Claude Atcher.

We now know that on average ticket buyers will spend three days in a city and spend 1,800 euros”.

The prospect of a wave of amateurs "with fairly high purchasing power", also delights Jean-Luc Moudenc, the president of the metropolis: "This is excellent news for our hoteliers, restaurateurs, traders and tourism professionals. , who will benefit from these economic spin-offs.

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The Brave Blossoms are tenth in the World Rugby Rankings.

In 2019, they ignited their own World Cup by beating Ireland and knocking out Scotland.

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  • Sport

  • Rugby World Cup

  • Toulouse

  • Japan

  • Tourism

  • Occitania