The '

New Bernabéu

' has just signed its first

big deal

.

Real

Madrid

and

Sixth Street

, an American fund that is the owner of

51% of the company Legends

, specialized in managing sports venues, have made official this Thursday an agreement that had been simmering for months in the

Chamartín

offices and that on Wednesday It was approved by the Whites'

Board

of Directors.

Sixth Street will pay

360 million

euros for "the right to participate in the

exploitation of certain new businesses in the

Santiago Bernabéu

stadium

", as explained by Madrid in a statement on its website, "for the

next 20 years

".

The New Bernabéu will not only be a football field where Madrid will try to add more titles to its record, but it will have the necessary tools to become one of the great

leisure and entertainment benchmarks in

the capital of Spain and Europe .

Concerts

, games from other competitions such as the

NBA or the NFL

,

tennis

tournaments ,

fairs

from different sectors, etc...

are expected to arrive in Chamartín .

A business spiral that the entity estimates will generate annual profits of 200 million euros.

"Legends will contribute its

experience and knowledge

in the operation of large stadiums and leisure centers, allowing optimization of stadium management," explains the white club.

The 360 ​​million euros that Madrid receives for that % of the operation can be invested in any of its areas, including the

workforce

, which means an outstanding boost to economic capacity in the short and medium term.

Legends, which already reached an agreement with Madrid in

2018

for the exploitation of

merchandising

and from the stadium store, it was created in 2008 by

Jerry Jones

, owner of the NFL's

Dallas Cowboys

, and

George Michael Steinbrenner

, owner of the

New York Yankees

.

That is, one of the most successful franchises in the NFL and the baseball giant based in the Bronx.

He has signed agreements with clubs from the

Premier League

(Tottenham, Liverpool or Manchester City), from the Italian calcium (

Rome ) and with those responsible for the

Wimbledon

tennis tournament

.

He has also secured sponsorship management for the

2028 Los Angeles Olympic and Paralympic Games

.

In Spain, he has collaborated with

Atlético de Madrid

for the management of the

Wanda Metropolitano

stadium .



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