The figures of Atlético's next sponsor: 40 million a year, five courses and a digital 'metaverse'

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Atlético will have a new sponsor for the next five seasons.

As EL MUNDO has learned, the digital trading platform WhaleFin, whose logo is a green and blue whale, will be the one to stain the rojiblanco team's shirt and become the club's main sponsor for the next five seasons.

It will do so in exchange for an amount close to 40 million euros per year and will take over from the British financial company Plus500, which has been its sponsor for six courses.

The amount of the agreement in that five-year relationship will be close to 200 million.

This newspaper tried to confirm the information with the club, but received no response.

But what is WhaleFin?

There is a phrase on its own website that allows you to immerse yourself a bit in that new ocean where Atlético will sail from next summer.

"We are entering a digital metaverse, enabled by technologies such as blockchain, AI and big data. Future wealth will be built differently," explains the platform in one of its statements.

Statements and terms, such as the metaverse or the blockchain, that go beyond the parameters of what until now was a traditional sponsor.

To simplify, it is a Hong Kong company, belonging to the Fintech sector (financial technology) that operates with bitcoins, tokens, cryptocurrencies and, also, with normal money.

A platform that competes and threatens the banks of all life, destined to generate long-term profits for its users.

WhaleFin is licensed to operate in the US, Japan or Europe.

Account, according to what they say on their website, with more than

where there are governments, companies and individuals.

Its valuation amounts to

dollars and they have a digital wealth created for users of

.

cryptocurrency companies

That said, Atlético will wear a whale on their shirt from next season.

It will be a pioneering agreement due to the nature of the sponsor, since no football club had entered this complex financial digital universe.

As this newspaper learned, the negotiation has been carried out with the utmost secrecy during the start of 2022, since the rojiblanca entity was not the only applicant to wear this sponsor.

Some high proposals with cryptocurrencies were added to the bid for the front of the athletic shirt (as

or

look ), but they fell by the wayside.

His arrival will mean an economic injection that will be around 40 million euros, that is, slightly more than double what he received with his previous sponsor.

A total of 200 million in those five agreed years.

Figures and information that they did not confirm to this newspaper from the Metropolitan club.

In addition to being a sponsor, WhaleFin will be a partner of Atlético and will develop activities and interactions with fans.

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