Post-match utilization of Winter Olympic venues is promising (Sports Guanlan)

  Adapting measures to local conditions, each with its own characteristics, the sustainable use of venues for the Beijing Winter Olympics shows Chinese wisdom to the world.

Every active exploration will write down a unique "Chinese plan"

  The Ice Cube, the venue for the Beijing Winter Olympics curling competition, is currently open to the public.

The same lighting, screens and other Winter Olympic landscapes as during the competition will be re-entered, allowing visitors to "travel" back to the site of the Winter Olympics. The Winter Olympics facilities such as media stands, mixed mining areas, athletes' locker rooms, and award-giving venues will be displayed. The atmosphere of the Winter Olympics is full.

  As an important part of the Olympic heritage, the Beijing Winter Olympics venues are open to the public and shared by the whole people, striving to dig out new value for post-competition utilization.

The "Ice Ribbon" of the National Speed ​​Skating Hall warmly invites the representatives of the builders and their families to "go home and have a look". While sharing the glory of the Winter Olympics, they also "test the water" and further open to the public; The National Alpine Ski Center and the Winter Olympic Village are "packaged", allowing tourists to experience the atmosphere of the competition at close range; the Wukesong Sports Center relies on existing facilities to carry out ice sports, and at the same time introduces a variety of formats such as culture, catering, and entertainment to further Create a sports and leisure entertainment complex...

  Adapting measures to local conditions, each with its own characteristics, the sustainable use of venues for the Beijing Winter Olympics shows Chinese wisdom to the world.

In fact, the post-competition development and utilization of Olympic venues is a common problem faced by the host cities of the previous Olympic Games.

As the world's first "Double Olympic City", since the 2008 Olympic Games, Beijing has been actively exploring the post-competition transformation of venues, and has continuously solved problems for development.

Some venues have established a cooperation model between the government and social capital, which has promoted industrialization and market-oriented operations, and achieved good results and accumulated experience.

  The Beijing Winter Olympics venues have always adhered to the principle of "repeated, comprehensive, and long-term utilization", and "layed the groundwork" for post-match operations from the planning and construction stage.

A number of Beijing 2008 Olympic venues have been upgraded and given new vitality.

The Capital Gymnasium, "Ice Cube", Wukesong Sports Center, etc. have all added or optimized ice-making facilities, which have the function of two-way conversion between winter and summer projects, greatly improving the utilization rate of the venues.

The newly built National Speed ​​Skating Hall adopts a new low-carbon and environmentally friendly carbon dioxide ice-making technology, with green and innovation as the background color.

  The Winter Olympics brought the ice and snow fever, which provided opportunities for the post-competition utilization of the venues.

However, the utilization patterns of venues cannot be generalized.

Some relatively niche projects are highly professional and not suitable for promotion to the general public. Venue operation is more suitable for a professional route—introducing domestic and international events and meeting the daily training needs of athletes, so that venues and facilities can be efficiently used.

For the Winter Olympic venues that are suitable for opening their doors to the public, they should actively explore diversified operation modes, organically combine the holding of competitions with national fitness, provide conditions for more people to participate in ice and snow sports, help the new wave of urban sports, and explore new development opportunities. space.

  How to further explore the value of the Olympic heritage and let the Winter Olympic venues continue to shine after the game?

Challenges and opportunities coexist.

Every active exploration will write down a unique "Chinese plan".

  Ji Fang

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