How the popular camping went far

  The popular camping wants to "long popularity", it must be steady and long-term.

Relevant departments need to quickly formulate and improve relevant industry standards, and operators should adhere to the bottom line of safety, improve service quality, and carefully cultivate the market.

  The "May 1st" holiday is just around the corner, and bookings for camping products continue to be popular.

In the past two years, camping has become a popular product in the tourism market. From the hot sales of camping products in various holidays and various places, to the increase in the number of camping companies and camps in my country, and the growth of camping equipment sales, it can all prove the high popularity of camping. potential.

  The popularity of camping is reasonable, because it meets people’s multiple needs: when it is inconvenient to travel far due to the impact of the new crown pneumonia epidemic, you can easily go to some camps around the city; stay away from the noise, embrace nature, and avoid crowds gathering indoors. , which satisfies people's consideration of travel safety; the gameplay is fresh, and the experience is suitable for all ages. It can not only realize family travel and share the joy of parent-children, but also suitable for young people to have fun with wine, fully express themselves on social networks, and gain a lot of " fan".

  Many people in the industry regard camping as a new outlet for the leisure and vacation economy.

However, from the actual situation, the overall development of my country's camping market is still in its infancy, and there is still a big gap between the development speed and market demand.

The most intuitive difference is reflected in the construction of the camp.

Affected by insufficient land supply and high camp investment and operating costs, the number of camps in my country does not match the development of the camping market.

In addition, the gap in business operations is also significant. A large number of market players and capital pour into this new track, but the operating levels of the entrants are uneven. The construction of the camp requires comprehensive consideration of water, electricity, transportation, surrounding environment and other issues. Camping has high requirements on personal, fire, food and other safety issues, and omissions in management may also cause irreversible consequences.

The popular camping wants to "long popularity", it must be steady and long-term.

  On the one hand, in addition to accelerating the introduction of incentive policies such as promoting the construction of camping infrastructure, relevant departments also need to quickly formulate and improve relevant industry standards, so as to guide camps to improve facilities and service levels and promote compliance with corporate operations; operators should be more cautious. Attitude, adhere to the bottom line of safety, improve service quality, and carefully cultivate the market; stereotyped camps are prone to aesthetic fatigue. If the operator tries to tap the characteristics of the camp, the mountains will be the mountains, and the water will be the water, so that consumers can feel the camping culture in the scenes and activities. The charm may make more people fall in love with camping.

  On the other hand, although the new crown pneumonia epidemic has affected outbound and inter-provincial tourism for a period of time, it has also accelerated the emergence of many newer and more detailed market demands.

In addition to camping, some people like to treat themselves and their families with "home hotels" during the holidays, which has brought fire to many e-sports hotels and parent-child hotels; It is hard to find a room in a unique country house; some people want their children to experience the humanistic feelings of the city up close, which has led to a rapid increase in the popularity of research and study tours that combine education and entertainment.

  All in all, during the travel process, consumers hope to experience more and fresher gameplay, which not only satisfy their increasingly rich interests, but also “tour” more deeply and professionally.

It is the general trend that tourism products have accelerated the transformation from a single sightseeing style to diversified development such as immersion, experience, and participation.

If operators can re-examine the development of tourism products from the perspective of consumption, accurately meet market demand, finely design product details, and carefully improve management services, they may be able to find more new opportunities.