When the tickets for the fifth and decisive Swedish Championship final were released on Wednesday, the seat tickets ran out in just seven minutes.
The interest is so great that Brynäs on Thursday morning went out with a call that those who have a ticket, but for some reason can not use it, make a repurchase.
- Right now it is sold out, says Peter Liljegren Appelquist, but adds:
- Away there are a few places left, so it is Luleå fans who want to come, they are also very welcome.
In total, Brynäs has sold 25,000 tickets during six playoff matches.
- Right now we are the ones with the best numbers, but we like to be challenging.
A record can be broken again.
The average in the basic series is the next goal to beat.
"We are talking about a seven-figure amount"
How much revenue is involved for Brynäs?
- We are talking about a seven-figure amount, both on tickets, food in kiosks and purchases in the shop.
It will be large amounts when there are so many people.
- We make good money, it is important to raise women's hockey.
That we can get more spectators, more income that allows us to play hockey at a high level.
The whole league needs to work on this.
What does this money mean for the bet next season?
- Above all, it gives a confirmation that the interest exists, that it is worth investing in.
Now we get a receipt for it.
When we get comments that no one is interested in women's hockey, then we can show that the interest certainly exists.
It's basically about marketing and being proud of our own business.
The money will be especially important for Brynäs to be able to ensure that the best players stay in the club.
Liljegren Appelquist makes a comparison with the damallsvenskan, where many players choose to move abroad to more lucrative leagues.
- We need to be able to secure our best players, in some cases they will need better pay.
That's an important part.
Tonight's decisive Swedish Championship final will be broadcast on SVT2 and SVT Play at 18.00.
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Brynäs crushed Luleå in the fourth Swedish Championship final Photo: TT