• JAVIER SANCHEZ

    @javisanchez

Updated Wednesday, March 23, 2022-12:00

  • Share on Facebook

  • Share on Twitter

  • send by email

Comment

  • Kilian Foundation, the corridor that will save the mountain

  • Last year Kilian Jornet returns to run at home with 100 kilometers through the Pyrenees

  • Interview Kilian Jornet: "This year I plan to run something on asphalt. I'm a rookie but trying it can be fun"

"It's a play on words between Norway, which is where I live, Mallorca, which is the island Camper is on, and the brand's own concept. 'Nor' on the one hand and 'Mal' on the other form 'Normal' and it will be ' Nnormal' in reference to a new normal, something not normal, because we want to do things differently", explains

Kilian Jornet

to EL MUNDO about his latest project.

It's not climbing Everest twice in less than a week, but almost: this Wednesday the mountaineer

launches his own brand, 'Nnormal', together with the Spanish shoemaker Camper

.

A kind of 'Air Jordan', an ambitious adventure with a very marked idea: "sustainability".

"We want to be very honest and make products that work: we are looking for products, shoes, clothing and accessories

that last a long time and can be easily repaired.

We will also combat overconsumption by avoiding creating new collections every year or using many colours, in fact, our products they will be unisex. And among other things, such as the commitment to the environment, to which we will dedicate 1% of our income, we take into account that the people who work for the company are well", details Jornet who, in addition to the image of the brand , will be part of the Board of Directors and product designer.

In fact, he reveals that there are several that are already "almost finished".

'Nnormal'

will be released in the fall of this year with trail running shoes, clothing and equipment

and will progressively expand its offer to other outdoor sports: skiing, climbing, perhaps cycling.

Initially, it will manufacture its entire textile collection in Europe and its shoes in Asia, although the idea is to invest so that the production of footwear also ends up being close.

A new role: manager

As revealed by Jornet himself in a video call from his home in Norway, although he has always been an ambassador of minimalism, of lightness in the mountains, 'Nnormal' will not have that guideline.

"

We want the products to be more transversal,

to be used to carry out various activities and for different types of people. They should not be so specific. When I run I like to feel my body, that I am in nature, but that cannot be at odds with comfort and durability," he says.

In a year in which he has parked his expeditions to the high mountains and has focused on winning the best races in the world -Zegama, Hardrock, Sierre Zinal and UTMB-,

Jornet will be able to put his new brand to the test on the most recognized.

While brands like Salomon, of which Jornet was the image for half his life, The North Face, Merrell or Brooks increase their commitment to trail running, Jornet launches into the competition with a different idea and together with the Spanish shoemaker Camper, which until now I had not tried with sports shoes.

By his own admission,

as a manager, the broker has already reviewed sales and marketing plans

;

It's not his world, but the challenge is worth it.

'Normal', Kilian Jornet's 'Air Jordan'.

Conforms to The Trust Project criteria

Know more

  • Norway

  • Majorca

AthleticsThe error of the judges that left Maribel Pérez without an end: "They have taken me out of the race"

AthleticsInterview with Mariano García: "Many in the city don't know what suffering is"

AthleticsAna Peleteiro, reference for the World Cup and protest: "There are wars in Syria, in Israel, and they don't matter because they are not close"

See links of interest

  • Last News

  • Translator

  • Time change 2022

  • What

  • Work calendar 2022

  • Best Colleges 2022

  • Anadolu Efes Istanbul - Real Madrid

  • Alba Berlin - Barca