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Several weeks after the possibility began to be talked about with particular insistence, the agreement between Barça and Spotify is already a fact.
The Barça entity, after the ordinary meeting that took place this very Tuesday, has been in charge of confirming it by means of a statement.
The Swedish multinational, in this way, becomes the main sponsor of the Barcelona club and will wear its brand on the shirts of the men's and women's first teams
for four seasons from the 2022-23 campaign
and also on the training kits, in this case for three campaigns and also from next year.
In addition, it has also become the 'Title Partner' of the Barça stadium, which will be renamed Spotify Camp Nou, and is also the official partner for
streaming
audio.
In total, the agreement will mean total revenues of around 275 million euros between the 2022-23 and 2025-26 seasons.
For the sponsorships of the game shirts, Barça will receive around 60 million euros, which could fluctuate depending on a series of variables.
For the training kits, meanwhile, the Barça entity will receive five million euros more per season, to which will be added five million euros more per season for the 'Title Rights' while the remodeling works of the Camp Nou continue, whose The expected duration is three years, and that, in principle,
they will try to negotiate upwards once the work is finished
.
Finally, it is also planned to enter some five million euros more throughout the duration of the agreement based on a series of actions that are yet to be determined.
The agreement, in this case, is subject to the corresponding
approval by the committing partners.
of the club in an extraordinary telematic assembly that will take place on April 3.
Another novelty of this collaboration between Barça and Spotify, according to the entity in a statement, is that work will be done "to use the stadium's audiovisual media and spaces to present and amplify the work of the different artists and connect with Barça's global audiences through television".
And, in addition, they assure that the Swedish company will also be very present in the future Espai Barça.
"This union will allow us to continue bringing the club closer to its fans and making them feel, even more, part of the Barça family through unique experiences, which will allow us to combine entertainment and football, making it possible for us to reach, at the same time, a largest number of people in the world,"
"We couldn't be more excited to partner with FC Barcelona to
bring the worlds of music and football together
. Starting in July, our collaboration will bring a global stage to artists, creators, gamers and fans at the new Spotify Camp Nou. We have always used our investment in marketing to amplify content creators and artists and this partnership will take this approach to a new level. We are delighted to create new opportunities to connect with FC Barcelona fans around the world." part Alex Norstrom, commercial director of Freemium Spotify in this same statement.
"We believe this partnership will create many opportunities to fulfill this mission in unique, imaginative and surprising ways," Norstrom reiterates.
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