The Beijing Paralympics were held as Russia continued its military invasion of Ukraine.

There is also an official mascot at this quarterly winter sports festival for the disabled.



The name is "Shue Ron Ron"



Can you show your presence in the tournament under unusual circumstances?

Bing Dwen Dwen gains international popularity

At the Beijing Olympics, the official mascot "Bing Dwen Dwen" with a panda motif was very popular.


At the major flea market apps, about two weeks after the tournament ended, the popular stuffed animals are still sold out, and the ones on sale have a high minimum bid price.

The popularity is likely to continue for a while, such as the release of a movie featuring Bing Dwen Dwen.

The Beijing Paralympics also has an official mascot

And this time, the Beijing Paralympics will start in 10 days.

The official mascot of the tournament is Shwe Ron Ron.

The motif is a red lantern that is decorated during the Chinese New Year, and is based on the red color, which is said to be auspicious.

Pigeons and snow patterns are drawn on its head.

According to the state-owned China Central Television's international broadcast CGTN, the design was invented by a 23-year-old woman who was a college student at the time, as she was selected from more than 5,800 applications with Bing Dwen Dwen.



Tetsuichi Utsunomiya, a photographer and non-fiction writer who is familiar with the official mascots that appear in international sports competitions, says that he can feel the influence of the Japanese character "Hello Kitty," which is also popular overseas.

(Mr. Tetsuichi Utsunomiya)


"It's epoch-making to choose" inanimate "as the mascot. It may be good that it has a simple design with no nose and no mouth, and it doesn't look strange. It may be modern that there is no discomfort or resistance to the design of Japanese characters while making use of it. "

Not as popular as "senior"

There is no official online shop for Japan that sells Shue Rong Rong goods.

Under such circumstances, related goods of Shue Ron Ron are sold at major flea market apps and online shopping.

However, compared to the persistently popular Bing Dwen Dwen, the number of sales is small, and it seems that it is not as popular as "senior" at the time before the tournament, such as being sold as a set with Bing Dwen Dwen.

Can you follow Bing Dwen Dwen and increase its popularity?

Utsunomiya points out that Bing Dwen Dwen's actions during the Olympics will be helpful as one way to increase the popularity of Shue Rong Rong.

(Mr. Tetsuichi Utsunomiya)


"I thought it was really nice to see Bing Dwen Dwen's dolls handed to the players on the podium. The mascots are soothing. However, I'm cute with pandas. I think there was an intention to cover it up. "

"I think it could be popular if we could increase the exposure of Dwen Dwen Rong as much as possible by engaging with athletes at the Paralympics.



" We have uploaded a two-shot that looks like Bing Dwen Dwen and Shue Rong Rong are taking over.

Can Shwe Ron Ron be in the limelight in a shorter period than the Olympics?

Introducing the past Paralympic official mascots at once

Finally, I will look back on the official mascots of the tournament since the 2006 Torino Games four times before.

Each is unique, but how many do you remember?

(Left Turin Tournament / Right Vancouver Tournament)

(Left Sochi Tournament / Right Pyeongchang Tournament)