After the Winter Olympics, how does the ice and snow economy continue to be "high temperature"
Children play at the ice skating rink of Changsha International Finance Center.
China Youth Daily and China Youth Daily reporter Hong Kefei / photo
In recent years, the ice and snow industry has developed rapidly in Changsha, known as the stove.
This phenomenon is of course "blessed" by the Beijing Winter Olympics, but the closing of the Beijing Winter Olympics does not mean the cooling of the ice and snow economy.
The mass base of ice and snow sports cultivated in recent years and the formation of the industrial chain are becoming the foundation for the booming of the ice and snow economy.
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"Brother is flying!" At noon on February 20, in the Ouyue Skating Club on the fourth floor of Desqin City Plaza in Changsha, Tian Tian, a 5-year-old girl, stood outside the glass fence and pointed at her brother who was running freely on the ice rink. Xiaobin shouted, his face full of eagerness to try.
Ms. Lin, who lives in Yuhua District, Changsha, said that her 10-year-old son, Xiao Bin, had learned roller skating before, and he became obsessed with skating the year before.
"After spending more than 2,000 yuan for 10 classes, I am now in a decent shape, and I can even do some difficult movements." She said that this winter vacation, Xiao Bin took her sister to watch the Winter Olympics competition program, while watching than drawing action.
On weekends, she will bring her two children to the ice rink to exercise.
Teenagers are keen on ice and snow sports
This winter vacation, the ice and snow sports in Changsha are very hot.
Whether it is Changsha Xiangjiang Happy City Happy Snowland, the "Three Bears Ice and Snow Kingdom" indoor ski resort, or the Daling skating rink of the National Financial Center, there are a steady stream of people who come to play.
Xue Linzi's family, who worked in Jiuhua Industrial Park in Xiangtan, made a special trip to Changsha Xiangjiang Happy City for skiing.
It is exciting and refreshing to get on a skateboard and gallop down the 130-meter-long ski run.
She told a reporter from China Youth Daily and China Youth Daily, "I used to think that skiing was far away from our southerners' lives, but now there is such a good ski resort not far from home, which provides a new scene for cultivating children's hobbies."
The Xiangjiang Happy City in Changsha Dawangshan Tourist Resort is located 36 meters underground, with a temperature of minus 5°C all year round, covering an area of 30,000 square meters. Indoor ski trails attract many skiers all year round.
"This year's Spring Festival coincides with the Beijing Winter Olympics, and ice and snow sports are becoming more and more popular. The citizens of Changsha in the south have included skiing as a frequent play." The relevant person in charge of Xiangjiang Happy City Happy Snowland said that in the past month, The number of tourists visiting here has risen by nearly 200%.
On the afternoon of the 20th, in the "Three Bears Ice and Snow Kingdom", the first operating indoor ski resort in Changsha, many students were learning to ski on the two primary ski tracks.
Wang Jun, the person in charge of the "Three Bears Ice and Snow Kingdom" told China Youth Daily and China Youth Daily that during the winter vacation, most of the students were kindergarten children and primary school students.
With the gradual warming of ice and snow sports, many middle school students and college students also joined the study team during the winter vacation this year, and the number increased by 30%.
The heavy snowfall in Changsha around the Spring Festival this year has also aroused the interest of the citizens.
Some large supermarkets and shopping centers in Changsha are equipped with ice skating rinks. These professional venues located in the core areas of the city have recently become very popular.
The Daling Ice Rink in Changsha IFC opened in May 2018.
This professional and comprehensive ice skating rink built to international standards has received 400 passengers per day on weekdays and 800 passengers per day on weekends and holidays since its opening.
On February 13 this year, the reporter saw at the National Financial Center that more than 200 teenagers were playing in the venue, and many parents also brought their children to interact with their children in the venue.
Due to its location in a large shopping mall, in addition to its own consumption, the ice rink has also brought a large number of tourists to the supermarket's accommodation, catering and shopping.
Ice and snow sports with heat consumption
Changsha, which is located in the south of the Yangtze River, is limited by natural conditions, and most of the ski rinks are mainly made of indoor artificial snow.
In recent years, with the increasing attention of citizens to this sport, the ice and snow industry has developed rapidly.
According to incomplete statistics from the Hunan Provincial Sports Bureau, more than 10 ice and snow sports venues have been established in various cities and states in Hunan, and the ice and snow industry is increasing at a rate of 15% year by year.
"The market for ice and snow sports in the south is very large. In the future, we will vigorously build an ice and snow sports tourism industry system based on the operation of ice and snow venues in Xiangjiang Happy City, and the core of ice and snow mass leisure and fitness." Hu Jing, secretary-general of Changsha Sports Industry Association According to the introduction, Changsha currently has 4 large-scale skating venues and 3 skiing venues, with a total area of 52,100 square meters.
In 2021, 1 million people will go to these ice and snow venues for consumption, and the direct operating income such as ticket consumption and coaching fees generated by the ice and snow venues will reach 152 million yuan, and the total secondary consumption driven by these ice and snow sports venues will reach 372 million yuan.
"Young people are the main force participating in ice and snow sports." Gao Yongqing, principal of Xiangjiang Happy City Happy Snow Ski School, said that since the school opened in July last year, it has trained tens of thousands of students, mostly children and young people.
According to Hu Jing, in 2020, the number of national ice and snow sports schools will reach 2,062, and two schools in Changsha will be shortlisted.
Today, there are 5,000 to 10,000 primary school students participating in ice and snow sports more than once a week in Changsha, with an annual training output value of 20 million yuan; 8,000 college students participating in ice and snow sports with an annual consumption of more than 50 million yuan; The total amount of youth ice and snow sports training and direct consumption amounted to 220 million yuan.
The vigorous consumption of ice and snow sports has promoted the development of ice and snow schools.
The reporter learned that Tanzhou Experimental School in Yuelu District, Qingshuitang Jiangwan Primary School in Kaifu District, and Shazitang Chongde Primary School in Yuhua District have completed the reconstruction and expansion of the campus ice and snow roller skating site. The school, Rilong Primary School in High-tech Zone, and Shazitang Primary School in Yuhua District are planning to build an ice and snow roller skating rink.
During this year's Winter Olympics, all kinds of products surrounding the Winter Olympics in Changsha are also on sale. Skate shoes, ski suits, and snowboards have become hot-selling "New Year's goods".
On the morning of February 13, a reporter from China Youth Daily and China Youth Daily saw that many products had been snapped up on the shelves of ski sports products in many professional stores.
A clerk told reporters that the sales of ski suits, ski gloves and other equipment in their store have nearly doubled compared to last year.
How will the "high temperature" of the ice and snow economy continue
The successful hosting of the Beijing Winter Olympics has become an engine to boost ice and snow sports around the world.
So after the closing of the Winter Olympics, will the ice and snow fever in Changsha cool down?
In this regard, Hu Jing believes that the end of the Winter Olympics will have a certain impact on the local ice and snow industry.
However, judging from the development of Changsha ice and snow sports in the past five or six years, during 2018-2019, there was a very high growth rate.
"Because Hunan people's sports have always been small and dexterous events. This is in line with ice and snow sports."
Hu Jing believes that Changsha has a very strong foundation that 50,000 kindergarten children are roller skating.
Because of its similar movement mechanism and balance, associations like Changsha are also called ice and snow roller skating associations, combining the two sports.
This feature provides a stronger foundation for the development of ice and snow sports.
In addition, he believes that the biggest problem in ice and snow sports is not the decline of the Winter Olympics boom, but the new crown pneumonia epidemic.
Hu Jing investigated the development of many of its member units and ice and snow venues and found that before the epidemic, ice and snow sports had become very popular among Changsha citizens, and a large number of social capital were very interested in it, and even some local normal colleges and universities are preparing to offer training. As a result, the development of coaches' courses was blocked by the epidemic, and many venues suffered heavy setbacks during 2020.
Wang Jun, the person in charge of the "Three Bears Ice and Snow Kingdom", revealed that the prevention and control pressure of indoor skiing is much higher than that of other outdoor exercise. In the past two years, it is required to wear a mask for skiing.
Under the impact of the epidemic, enterprises have taken various measures to deal with it: on the one hand, they are doing activities, adopting special packages to stabilize the source of customers at preferential prices; on the other hand, going out to carry out ice and snow sports activities on campus, sending The coaches went to the surrounding primary and secondary schools to take ice and snow lessons and set up a training team to give children the opportunity to exercise, which also attracted the attention of many students to ice and snow sports.
Hu Jing said that the rapid development of ice and snow sports is inseparable from policy support.
"Hunan Province National Fitness Implementation Plan (2022-2025)" mentioned, "implement the popularization and popularization plan of winter sports for the masses, and promote the participation of millions of young people in Hunan to participate in ice and snow sports".
In the Changsha City Games held every four years, the incorporation of ice, snow and roller skating into the competition system means that the participation of primary and secondary schools will be increased, and some schools have already launched special projects in this regard.
Hu Jing said that with the stabilization of the epidemic, if there is a little more force in the policy, the ice and snow sports in Changsha and even Hunan will definitely develop greatly.
China Youth Daily and China Youth Daily reporter Hong Kefei Source: China Youth Daily