(Beijing Winter Olympics) China-Singapore Times Review: The "long tail effect" of the Beijing Winter Olympics is limitless

　　China News Agency, Beijing, February 20th: The "long tail effect" of the Beijing Winter Olympics is limitless

　　China News Agency reporter Wang Enbo

　　After the Tokyo Olympics, which was postponed for a year due to the new crown epidemic, became the "most expensive" Olympics, the outside world has paid great attention to whether the Beijing Winter Olympics, which were also held under the epidemic, are worthwhile.

　　The official has given the answer: the budget of the Beijing Winter Olympics is balanced, not a loss!

In fact, as a human event with extensive influence in the fields of sports, economy, culture, society, etc., to measure the cost-effectiveness of an Olympic Games, in addition to looking at the immediate income and expenditure, it also needs to calculate the big account and the long-term account.

On February 20, the closing ceremony of the Beijing 2022 Winter Olympics officially kicked off at the National Stadium "Bird's Nest".

　　The 2008 Beijing Olympic Games are in the first place.

Taking the Olympic Games as a symbolic node, the entire industrial structure of China has been continuously optimized, energy conservation and environmental protection have been paid more attention, and the external mentality has been continuously opened.

Through this window, the world is also amazed to rediscover China and understand China better.

The positive effects of these "long tail effects" continue to this day.

　　Although China is currently in a different stage of development and its internal and external environment is different from 14 years ago, if the Beijing Winter Olympics can bring long-term benefits to the public, the host country and city, and the whole world, the Olympic heritage will be well-planned and dedicated. The investment is worth the money.

　　As Cai Qi, secretary of the Beijing Municipal Party Committee and chairman of the Beijing Winter Olympics Organizing Committee, said at the press conference on the 20th, the Beijing Winter Olympics "leaves a rich Winter Olympics legacy." event".

　　Many tangible and intuitive results have made the Winter Olympics legacy effect appear in advance.

The Beijing-Zhangjiakou High-speed Railway and the Beijing-Li Expressway were opened to traffic, and the completion and smooth progress of many trunk lines and passenger transport hubs inside and outside the competition area not only met the needs of the Olympic Games, but also provided strong support for the long-term sustainable development of the region after the competition.

　　Integrating the development of multiple formats such as culture, tourism, commerce, and exhibitions to achieve continuous operation throughout the four seasons, each competition area has already planned ahead of time for the use of the Winter Olympic venues after the competition.

While effectively avoiding the "white elephant effect" (idle of Olympic venues) in the post-Olympic period, it will also help to continue to tap the vast potential of domestic demand through the ice and snow economy.

　　The implementation of the Science and Technology Winter Olympics action has promoted technological innovations and breakthroughs in the fields of venue construction, weather forecasting, and sports skill optimization, and escorted the high-level and high-standard preparations for the Winter Olympics.

It is foreseeable that some "black technologies" inside and outside the stadium will be transformed into a strong driving force for the development of high-tech industries in related fields in the future.

　　There are more precious intangible heritages, which penetrate into the concept and spiritual level, and have a more profound impact on China and the world.

　　Since the Winter Olympics have been organized for more than six years, the Chinese people, especially the youth, have continued to ignite their passion for and participation in ice and snow sports.

Bach, president of the International Olympic Committee, said that China's biggest contribution to this Winter Olympics is to achieve the goal of "driving 300 million people to participate in ice and snow sports".

Even if only a few of these 300 million people decide to professionally engage in this sport, the global ice and snow sports will usher in a new development pattern in the future.

　　From the use of green electricity in all venues, to low-carbon and zero-emission ice making, through carbon emission reduction and carbon neutrality technology innovation and application demonstrations, the Beijing Winter Olympics advocates a low-carbon lifestyle in the whole society and implements a sustainable management system Innovation, in low carbon and sustainable development, has formed many heritage achievements that will benefit the host city and region in the long run.

All of this will undoubtedly help accelerate China's transition to a low-carbon society and promote the concept of green development to be deeply rooted in the hearts of the people.

　　Nearly 3,000 ice and snow athletes from about 90 countries and regions competed bravely on the field and cherished each other off the field, further implanting the Olympic spirit and concept into people's hearts.

Through this Winter Olympics, multicultural exchanges and mutual learning, and countries unite their strength.

The concept of a community with a shared future for mankind manifested in this way is particularly valuable at this point in time.

　　The Olympic dream is "Sports make the world a better place".

In the whole process of bidding, organizing and hosting, people have witnessed the positive changes that the Beijing Winter Olympics will bring to China and the world.

Those rich heritages will continue to help in the post-Olympic era.

Such a "long tail effect" is limitless.

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