Chinanews.com, Beijing, February 11. The Beijing Winter Olympics are in full swing, and many "Gen Z" players, mainly "post-00s" players, are showing their style on and off the field.

Reuters recently published an article praising "Generation Z" athletes for showing the new look of the Olympics.

On February 10, the Beijing 2022 Winter Olympics women's snowboard U-shaped field skills final was held in Zhangjiakou Yunding Ski Park. The famous Chinese skier Gu Ailing watched the game and cheered for the players.

Photo by China News Agency reporter Mao Jianjun

　　As the main force on the field, "Generation Z" athletes are mostly 15-25 years old, and they are good at using social media to interact with their favorite audience.

This time, they answered questions about the training routine, accommodation and Olympic peripheral products of the Beijing Winter Olympics.

　　American snowboarder Maddie Mastro is one of them.

A few days ago, on her TikTok account, she captured the hearts of millions by sharing a series of activities from trying on equipment to preparing for competitions.

　　Mastro participated in the women's snowboard U-shaped pool competition, and her sharing of the Beijing Winter Olympics made more people know her.

"I didn't know you two weeks ago. Now I'm intrigued by what you're wearing for dinner and can't wait to cheer you on!" one TikTok user made such a comment under Mastro's video before the qualifiers .

　　After failing to qualify for the women's snowboard U-pool final, Mastro posted the video again on social media.

"I was really, really upset about the result," she said tearfully on camera.

　　Since then, the piece has been viewed nearly half a million times and received more than 3,000 messages of encouragement. "It's so cool to see someone step up and show what it's really like," said one of the commenters.

The picture shows a screenshot of Gu Ailing's overseas social media platform video.

　　As a star of the freestyle skiing event, Chinese player Gu Ailing has also received attention from the outside world.

During the game, she posted a video on her personal overseas social media of trying on different uniforms of the Chinese team and "walking the show" in the room.

The work is also loved by audiences at home and abroad.

　　Due to the epidemic, many foreign spectators were unable to come to the scene to watch the games, so it became their first choice to learn about the Beijing Winter Olympics through the videos released by the players on their social media platforms.

　　The CEO of Olympic Broadcasting Services said in a recent press conference that social media is a "great potential area", and he listed TikTok as a social platform for the topic of the Olympics.

In addition, he also said that "Generation Z" has been particularly active in contributing to the promotion of the Olympics.

(Finish)