China News Agency, Beijing, February 11th: Why did Bing Dun Dun become the "common language" that the world loves for the Beijing Winter Olympics?

  China News Agency reporter Wen Longjie

  Since the Grenoble Winter Olympics in 1968, the mascot has become the "standard" of all Winter Olympics: it is not only an indispensable "attraction" to shape the atmosphere, but also a "business card" to show the hosting concept and the history and culture of the host.

  The mascot of the Beijing Winter Olympics "Bing Dun Dun" is based on a panda.

Ice, symbolizing purity and strength, is the characteristic of the Winter Olympics.

Dundun, which means honest, healthy, lively and lovely, symbolizes the athlete's strong body, tenacious will and inspiring Olympic spirit.

  It not only fits the theme, but also is honest and lovely, which can be called "a masterpiece of heaven".

However, Bing Dun Dun's rapid "out of the circle" is still a "surprise", and even the designer said that it was "unexpected".

Photo by Xu Congjun issued by China News Agency

  Online sold out, offline queues, "one pier is hard to find", netizens "appeal" to meet the "pier needs" of "one pier for one household"; the Prince of Monaco hopes to bring two "ice piers" home and send them To their twin children; Japanese reporters "dazzled" Bing Dwen's souvenir "ownership" in front of the camera; Bing Dwen Dwen's English translation entry "Bing Dwen Dwen" was listed on Twitter's Olympic hot search list.

Bingdundun souvenirs presented to the winners of the Beijing 2022 Winter Olympics.

Photo by China News Agency reporter Tomita

  Bingdundun has become the common language for the current Beijing Winter Olympics, at least from three keywords.

  One is "medium".

Pandas are China's national treasures and an important "symbol" for overseas people to understand China.

Needless to say, Bing Dun Dun is loved first because of its cute and cute panda shape.

But it should be noted that this is also the emotional projection of overseas people wanting to understand China, approach China, and have a dialogue with China.

  Under the guidance of the idea of ​​building a community with a shared future for mankind, China is growing into a more determined, confident and responsible major country, which the world can see.

Under the challenge of the new crown epidemic, China presented a simple, safe and wonderful Olympic Games as scheduled to promote world harmony and unity.

  Through the gloom and fog brought about by the epidemic, players from all over the world showed their full bloom, the audience shared the joy freely, and instilled and infiltrated their emotions into Bing Dun Dun intentionally or unintentionally.

No matter if you can't put it down, or "pierce words and pierce words", it is full of emotional identification with the Beijing Winter Olympics.

On February 8, Gu Ailing held Bing Dun Dun to celebrate winning the women's freestyle ski jumping final at the Beijing Winter Olympics.

Photo by China News Agency reporter Mao Jianjun

  The second is "comprehension".

Bing Dun Dun has a "rich" connotation and comprehensively carries various meanings. "From the inside to the outside" has no idle pen, providing a holographic sample for Chinese and foreigners to understand the current Beijing Winter Olympics.

  The shape of the head shell of Bingdundun is taken from the ice and snow sports helmet, decorated with a colorful halo, and the flowing bright color lines symbolize the ice and snow sports track and 5G high-tech.

  The heart-shaped pattern in the palm of the left hand represents the warm welcome of the host country to friends from all over the world.

  Combining the image of the panda with the ice crystal shell rich in super energy, it reflects the characteristics of winter ice and snow sports and modern technology.

  The overall image resembles an astronaut, implying creating extraordinary and exploring the future, embodying the pursuit of excellence, leading the times, and infinite possibilities for the future.

Slovenia's Gloria Kotnik kisses souvenir Bing Dun Dun at the Beijing Winter Olympics.

Photo by China News Agency reporter Zhai Yujia

  The third is "pass".

Whether it is a "panda" as a symbol or various "meanings", it all needs to fall into the "aesthetic language" of the design, otherwise it is just an uncarved material and an empty concept.

Bing Dun Dun Hong went abroad precisely because of the communication between the east and the west of the aesthetic language.

  In an interview with the media, Cao Xue, the head of the design team of "Bingdundun" and a professor at Guangzhou Academy of Fine Arts, said that "Bingdundun" wears an ice shell and has an ice ribbon on its face. Everyone thinks it looks good. In fact, there are basic elements behind the aesthetic sense of form. Laws, the most important of which is "contrast and unity".

  This contrast and unity is also reflected in: the hardness of the ice shell and the softness of the plush panda, the color contrast of transparent and opaque, black and white, the color of the five rings of the ice ribbon...

On February 10, at the Beijing Winter Olympics snowboard competition venue, "Bing Dun Dun" cheered on the athletes with the audience.

Photo by China News Agency reporter Zhai Yujia

  The traditional Chinese yin and yang aesthetics emphasizes "harmony in opposition", "one yin and one yang is called the Tao", and believes that everything contains two aspects of yin and yang, and only in line with the harmony of yin and yang can it have the beauty of charm.

Western aesthetics also believes that beauty is harmony, and harmony is the unity of multiples according to a certain proportion. For example, the beauty of music lies in the formation of a harmonious melody with different tones of high, low, short, and heavy.

  Cao Xue said that the ultimate core of design is philosophy, no matter the East or the West, philosophy is the same, it can penetrate everything.

This is not only a word of insight, but also the secret of Bing Dun Dun's integration between China and foreign countries.

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