The mascots of the Beijing Winter Olympics are swiped around the world
"Bingdundun" became popular in Chinese cultural and creative industries to convey love and beauty
How popular is the Beijing Winter Olympics mascot "Bing Dun Dun"?
In the past few days, the online Olympic official flagship store has been open for pre-sale regularly, and all products related to "Bingdundun" have been sold out in a few seconds; the offline franchise store has queued up to hundreds of meters and waited for hours to enter. People in the store "buy what they have".
"Bing pier" is not only loved by Chinese people, but also many foreign athletes, coaches and journalists have been captured by it. "Dream Love Pier" has become another ice and snow romance inside and outside the Winter Olympics.
Increase supply to resolve "one pier is hard to find"
"Can you buy 'Bingdundun'? Can you bring me a few?" In the past few days, reporters in the closed loop have received many requests from relatives and friends.
In fact, even in the closed loop, it is not easy to grab "Bingdundun".
"There were long queues in the franchise store early in the morning. If it was late, some popular items such as 'Bingdundun' dolls would have been sold out." Peripheral products were too popular, so the store had to post a notice outside the door - "plush, pillows, crystal balls, keychains and each figure is limited to 1 purchase".
"In the past two days, some friends have also asked me where I can buy 'BingdunDun'. I think this reflects the general public's attention to the Beijing Winter Olympics from one aspect, and is the result of 'driving 300 million people to participate in ice and snow sports'. In terms of licensed products," said Zhao Weidong, spokesman for the Beijing Winter Olympics Organizing Committee.
Why are "BingdunDun" products in short supply?
According to Pu Xuedong, director of the market development department of the Beijing Winter Olympics Organizing Committee, due to the concentrated outbreak of demand and the fact that the workers and masters of various factories are still in the Spring Festival holiday, some products have appeared at present, especially the "Bingdundun" licensed products are not easy to buy temporarily. to the situation.
In this regard, the market development department of the Beijing Winter Olympics Organizing Committee attaches great importance to it and has communicated with various manufacturers.
At present, the factory has stepped up the resumption of work, and has taken effective measures to promote the production of products, which will continue to supply the market.
Guo Lei, Director of the Franchise Management Division of the Marketing Development Department of the Beijing Winter Olympics Organizing Committee, introduced that with the support of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee and the International Olympic Committee, the special edition "Bingdundun" will be launched soon. "Bingdundun" will be pre-sold soon in the Tmall flagship store, and you are welcome to buy it.
According to reports, the Beijing Winter Olympics Organizing Committee has launched more than 5,000 licensed products in 16 categories.
These licensed products also deserve the attention of consumers.
At the same time, the licensed products of the Beijing Winter Olympics will continue to be sold at least until the end of June this year, which can meet the needs of consumers.
Tiny mascots cross borders and languages
"I didn't expect 'Bingdundun' to be so popular." Cao Xue, the head of the design team of "Bingdundun" and a professor at Guangzhou Academy of Fine Arts, sighed that although he was very confident in the team's work from the beginning, it was still so popular. Unexpected.
According to Cao Xue, the design and creation of "Bing Dun Dun" is based on the giant panda.
"Ice" symbolizes purity and strength, which is in line with the characteristics of the Winter Olympics; "Dundun" means honest, healthy, lively, and cute, which fits the overall image of the giant panda, and symbolizes the strong body, tenacity and will of the Winter Olympic athletes. Inspiring Olympic spirit.
"The national treasure giant panda is loved by people all over the world. 'Bingdundun' combines the naive image of the giant panda with the high-tech ice crystal shell. At first glance, it looks cold and hard, but it actually brings a cute , warm feeling." Cao Xue said, "Bingdundun" is different from the mascots of the previous Olympic Games, it is not a single material, single tactile experience.
The hard ice shell wraps the plush panda, and there is a bit of "warmth and softness" under the ice shell.
"Last year, the Olympic motto was updated with 'more unity', and unity is based on love. Such a small mascot crosses national borders and languages and makes everyone feel love." Cao Xue said.
Will become a memory symbol shared by the world
Recently, athletes from all over the world who participated in the Beijing Winter Olympics have expressed their love for "Bing Dun Dun" on and off the field.
Finnish women's ice hockey player Pietra Nieminen excitedly showed her fans on social media how the "Bingdundun" pillow can be transformed into a blanket in one second; Czech figure skater Natalie Taschlerova shared her collection in a video The excitement of arriving at "Bingdundun"...
Behind the popularity of "Bing Dun Dun" is the world's keen attention to the Beijing Winter Olympics.
Chinese people are rushing to buy "Bingdun Dun", which is their enthusiastic support for the Winter Olympics and a way to participate in the Winter Olympics. Visitors from all over the world like and fall in love with "Bing Dun Dun", which reflects the Chinese culture and the Beijing Winter Olympics. great charm.
Everyone loves "Bing Dun Dun", showing a lovely, amiable and vibrant image of China.
"In China at this moment, the naive 'Bing Dun Dun' expresses the confidence to create something extraordinary and explore the future, convey a friendly signal of solidarity and mutual assistance under the epidemic, and demonstrate the national character of peace and hospitality." Professor of Renmin University of China , Jin Yuanpu, president of the China Cultural and Creative Industry Research Association, said that this is not only a carrier of the rich imagination of the Chinese nation, but also a memory symbol shared by the world.
Reporter: Wang Meihua