Anicet Mbida 06:58, January 21, 2022

Anicet Mbida delivers to us every morning what is best in terms of innovation.

A new type of shop will soon open.

We knew grocery stores without checkouts.

Now come clothing stores without salespeople.

It's pretty clever.

The goal?

Delete the least fun part when you buy clothes: rummaging through the shelves, looking for your size (can't find it), ask the seller (who doesn't have it either).

To then stand in line for hours in front of the fitting room with your clothes under your arm.

This new store is organized completely differently.

No more aisles of hangers or folded clothes on shelves.

All outfits are presented on mannequins or as complete looks with shoes, top, bottom and accessories.

This makes it easier to see the rendering once worn.

And as soon as there is something that interests us, we scan its barcode with our phone.

Choose color and size.

We validate.

And everything is sent directly to the fitting room.

After 3 to 4 minutes of waiting, you receive an alert on your phone "your clothes are ready in cabin number 15".

Only his phone can then open the door.

Everything is automatic, there are no humans at all?

Yes. There are advisers, someone at the cash desk, people in the back office… But most of the operations are automated.

For example: when you are in the cabin and want another size or another color, just ask on a large touch screen and it will arrive directly in the cupboard of the cabin.

No more calling a salesperson or walking through the store half-naked.

It was Amazon, the inventor of checkout-free stores, that launched this concept.

It claims to be able to store twice as many references, for the same area, as a traditional store.

All this thanks to the exploitation of data, since it knows, in real time, what interests customers.

It will still be necessary to validate the concept, and that the fashionistas find themselves there.

Because some love to spend time browsing the aisles.

We will see in a few months when the first store will open in the USA.