Xinhua News Agency, Shenzhen, December 21 (Xinhua News Agency reporter Wang Haoming) Shenzhen, 22 degrees north latitude, has no ice or snow all year round.

  Can you imagine that this is the location of the training base for the national women's ice hockey team, where high-level ice hockey events are frequently staged; this is also the high ground for figure skating in Guangdong, and it is very likely to introduce top international figure skating events in the future...

  Here, ice and snow sports are breaking through the defense of the Tropic of Cancer, sweeping the South China Sea at an amazing speed.

Why is Shenzhen?

  In early December, Shenzhen Hongjindi Sports officially became the business promotion cooperation unit of the China Figure Skating Association from 2021 to 2023, responsible for the business development and promotion of a series of figure skating events including the China Cup World Figure Skating Grand Prix.

In the near future, top figure skating events such as the China Cup World Figure Skating Grand Prix will be very promising to settle in Shenzhen.

  The first reaction of many people is-why is Shenzhen?

  The average annual temperature exceeds 22 degrees Celsius, and the extreme lowest temperature since the availability of meteorological data is also above freezing.

In people's impression, this southern city facing the sea is too far away from ice and snow.

  Shen Xue, Chairman of the China Figure Skating Association, said: "I lived in Shenzhen for a period of time around 2007. At that time, the development level of figure skating in Shenzhen and the entire southern region was still at a very basic initial stage. At that time, there were relatively few ice rinks in the South. There are basically no professional athletes."

  Fengning Liu, CEO of Hongjindi Sports, said that when discussing cooperation, he had joked with Shen Xue that the cooperation with Shenzhen company to settle the top figure skating event in Shenzhen will help realize the vision of "driving 300 million people to participate in ice and snow sports".

  In fact, this is not a joke.

Shen Xue said that since Beijing and Zhangjiakou successfully bid to host the 2022 Winter Olympics, under the call of "driving 300 million people to participate in ice and snow sports", domestic ice and snow sports have accelerated the pace of "expanding from the south to the west and advancing to the east". More and more cities and regions have landed and blossomed.

  In 2017, the Kunlun Hongxing Ice Hockey Club settled in Longgang, Shenzhen. Shenzhen residents enjoyed high-level competitions such as the Continental Ice Hockey League and the Canadian Women's Ice Hockey League at their doorsteps.

In 2019, the Chinese Figure Skating Club League came to Shenzhen, where hundreds of Southern "Ice Baby" participated in the competition.

In 2020, the Guangdong Provincial Youth Figure Skating Championships will be held in Shenzhen. The host has sent 8 teams to win 16 of the 20 gold medals, demonstrating a strong dominance.

  Wang Weixin, who was a pair coach of the national figure skating team, said after watching the Guangdong Figure Skating Championships: “Figure skating is very suitable for Guangdong children to learn. It has taken root in Guangdong, and I believe it can bring more vitality to this hot land."

  "We can see many young athletes in the southern region, including Shenzhen and Shanghai, have grown up step by step through the club league stage. I believe that with the promotion of the Beijing Winter Olympics, figure skating will have a better development in the South. "Shen Xue said.

The last piece of the puzzle?

  At the end of October, the 100-day countdown to the opening of the Beijing Winter Olympics was held across the country, and the main venue of the Guangdong event was located in Shenzhen-Shenzhen Longgang National Ice Hockey Training Base was unveiled, and the 2021 Guangdong (Shenzhen) National Ice and Snow Season 20 Games Series The theme activity starts.

With the approach of the Beijing Winter Olympics, Lingnan land is setting off an ice and snow boom.

  Wang Yuping, director of the Guangdong Provincial Sports Bureau, said: "There has never been a single player from Guangdong participating in the Winter Olympics. In this Winter Olympics, Guangdong is expected to have nearly 20 players participating in 4 of these events, including women’s ice hockey, snowmobiles, and steel. Snowmobiles and sleds, as long as there are players participating in the competition, will be a historic breakthrough for us."

  Inspector Han Xingyuan of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports said that Shenzhen has not only hosted splendid international ice hockey events, but also promoted the exchange and interaction of ice and snow sports in the southern region, inspired by the spirit of daring to try and be the first.

  Shenzhen is working hard to build an "International Famous Sports City" by 2035.

In the past 10 years, the city has hosted top events such as the Summer University Games, Shenzhen WTA Year-end Finals, China Cup Regatta, and World Drone Championship.

Fill in the puzzle of ice and snow sports, and Shenzhen will become an all-weather, full-covered sports capital of "land, sea, air, summer and winter".

  Shenzhen is also a national pilot city for sports consumption.

Statistics show that in 2020, the total output of the sports industry in Shenzhen will exceed 100 billion yuan, and the added value will exceed 41.8 billion yuan. The per capita sports consumption of Shenzhen residents is about 3175 yuan, accounting for 7.8% of per capita consumption expenditure.

  "Shenzhen citizens have a strong sports consumption power, but the current supply of sports products is far from meeting demand, especially the supply of ice and snow sports is even more insufficient, which contains huge room for development." Hongjindi Sports CEO Liu Fengning said.

How to enter thousands of households?

  Liu Fengning believes that the introduction of high-end ice and snow events can increase the supply of ornamental consumption on the one hand, and on the other hand, it can also better carry out sports "enlightenment" and drive more young people to participate in ice and snow sports, and these people will, in the future, It will become a consumer of ice and snow sports again, and a complete closed loop in economics will be formed.

  After the Beijing Winter Olympics, more people will take to the snow and ice, and the lack of venues will become a restrictive factor.

The "National Ice and Snow Facilities Construction Plan (2016-2022)" proposes that by 2022, there will be no less than 650 skating halls and 800 ski resorts in the country.

However, the industry generally believes that this is still far from meeting the growing needs of the public.

  Where should ski resorts and ice skating rinks be built?

Is it a large sports center?

Or school?

In fact, the distance will "persuade" many potential enthusiasts, and the snow and ice rinks at "home" are of course the most ideal.

  In major cities, department store-style business models have been declining, and experiential consumption that is highly dependent on scenarios will become the mainstream in the future.

How to create a consumption scene?

Sports, as an excellent medium, is gaining more and more attention.

  The concept of Gemdale Group, the parent company of Hongjindi, is to embed ice and snow sports venues and facilities in the commercial space of urban communities to realize the "two-way drainage" of commercial and sports people, and finally form a "distributed" with strong accessibility throughout the community. Ice and snow facilities.

  "We are building a sports commercial complex with the theme of ice and snow, relying on ice and snow sports to build consumption scenes, hoping to become a template to replicate across the country. With the help of commerce, we can make ice and snow sports directly sink to the thousands of households in the community, relying on a large number of In order to establish the foundation of the talent selection system, this is the source of China’s ice and snow sports talents." Liu Fengning said.

  Editors: Zheng Zhi, Yu Sihui, Xiao Shiyao, Guo Yunjiao (internship)