• Endless war on the walls of Thebes: The "kidnapping" of Laporta, the secret appointment with Florentino and the hacks

The League

maintains, even improves significantly, its television income, a relevant fact in the crisis generated by the pandemic. If in the last contract, Telefónica, current Movistar, paid 2,940 million euros for a cycle of three seasons that ended with the end of the current one, in June, the one that awarded this Monday will report to the employers' association of clubs

4,950 million for the next five, until 2026/27

. That is, it

will go from entering 980 per course to 990, an improvement of around 1%

, although for a longer period of time. On this occasion, the winning operators are two,

Movistar and DAZN

.

Movistar will broadcast five games per day and DAZN another five, although the first will have three full days

. For José María Álvarez-Pallete's company, it means remaining as a benchmark operator in the sector, but reducing its investment at a delicate moment. For the DAZN platform, which has already acquired rights in other sports, such as basketball or motorsports, it represents a great opportunity to establish itself in the Spanish market.

The League values ​​the agreement very favorably, understanding that,

in the current economic situation, staying in the income chapter is a success

.

Doing it in a longer term is, according to the organization chaired by Javier Tebas, a guarantee, given a forecast of decrease in the next cycles, according to the experts consulted.

If, on the contrary, there were a rebound in the valuation of rights, the beneficiaries would be the winners.

Numerous offers

Thebes has had an impact in recent times on the need to advance in new models of audiovisual exploitation and, specifically, it has referred to OTT. In this sense, the League "welcomes DAZN", the largest in its sector in the field of sport. With this award, it maintains its presence in the traditional model and opens an advantage to different forms of exploitation.

The offers were numerous, according to the agency. Among them, that of the American firm Relevent Sports Group

, which has already carried out joint ventures with the League in the United States and Mexico.

With the closure of the '

tender

', as the process of sale of rights is known, which allows the League to maintain its level of income in the future, Tebas saves its second

match ball

of the month, after getting the League Assembly approve the agreement with the CVC fund.

Two events that reinforce his position in the middle of the war with the president of Real Madrid and promoter of the Super League,

Florentino Pérez

, and the president of the Federation,

Luis Rubiales

.

According to the criteria of The Trust Project

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