Report A huge bust of Lenin, offers for 'Black Friday' and the austere Hotel 'Russia' where Real Madrid will sleep in Transnistria
History On the border between Moldova and Transnistria, the surreal line that Madrid must cross: "'Border' will be for them"
"With the collapse of the
Soviet Union
, the economic ties of the state collapsed causing a shortage of food and consumer goods in the republic. But a few energetic and motivated people took responsibility for providing food to the people." It seems the opening lead of a movie set in another era, in another world, but no, it is the presentation of the
Sheriff
company website
, the business network that governs everything in the self-proclaimed
Independent Republic of Transnistria
.
"
They are very closed
. They do not give interviews. They do not want," say people from Tiraspol who do not dare to give their name. There are hardly any reports or communication cracks in the company. Not even the dozens of emails sent over weeks or the attempts of some local journalists serve to find out the opinions (or at least have a paltry reply) of the
engine of Transnistria
, which is responsible for 60% of its economy, between direct jobs and subsidiaries. , and the owner, too, of
Sheriff Tiraspol
. Not even before the visit of
Real Madrid
in the penultimate day of the group stage of the
Champions League
.
In addition to football, the
list of sectors
where Sheriff operates is to spend the ink of various pens:
banking
,
telecommunications
, concrete,
electrical
and thermal
energy
, cognacs and wines,
textiles
, bakery and pastry products, design and printing, an agency advertising, a sports complex, medical centers, restaurants, supermarkets, gas stations, a hotel complex ... And they even work on technological improvements in sturgeon breeding. You only have to take a walk through
Tiraspol
to discover the word Sheriff in almost every street, even in the
casino
of the Hotel Russia, where Madrid sleeps in the capital.
The origin will already sound to you.
Ilya Kazmaly and Viktor Gushan
, two
KGB
agents
, created Sheriff in
1993
, after the
fall of the USSR
. And during the last
30 years it
has grown to
20,000 workers
. "It is one of the
big companies in Moldova
, not only in the Transnistria area,"
Valery Pavlichenko
, head of scouting at the Sheriff until 2015 and now a footballers agent
, tells EL MUNDO
.
Some of those 20,000 workers are obviously on the
soccer team
, which they have led to the Champions League after a decade climbing in continental soccer.
"They have built a strategy, step by step,
spending money on infrastructure and not just on staff.
There are no money problems," adds Pavlichenko.
A sporting success thanks to Sheriff who has motivated the
openness in the relations that Transnistria has with the outside world
.
"For this area, football has become a way of expressing itself to the world," Yulya Sorokopud,
Sputnik
correspondent
in Moldova
, explains to this newspaper
.
"It is a business card for Transnistria."
Sentimentality and globalization
But not only football is the thing. On the plane that arrived in Chisinau, several passengers admitted that they were making a business trip to the Transnistrian area, praising the
business opportunities
that existed in the territory and confirming that
the closed and old image
given by the
Soviet symbols
of its streets is distant. much of a reality in which
sentimentality mixes with capitalism and globalization
. "The situation has changed a lot in the last four years, although
I cannot say that people have a great financial situation,
" says Pavlichenko. "But people are traveling a lot, they are learning how things are done in other countries and they are arriving
investors and tourists
".
And all, with
Sheriff in the shade
.
Not on the flag, with the communist hammer and sickle as the protagonist, but on a day-to-day basis.
In fact, he has received the '
Order of Honor
' from the Transnistrian government.
"Our goal is to create decent living conditions for the people of
Pridnestrovia
(that's what the citizens of the area call their republic)," the company, which owns
18 supermarkets
, explains on its website.
between Tiraspol and Bender, the other important city in the region, with an Ottoman-era fortress that belongs to the army.
In the capital, the company owns the most imposing building on the entire Avenida 25 de Octubre, right in the center.
A whole block of a classic building, but not Soviet-style, with
Sheriff nowhere to be found
.
They have enough, they will think, with all the supermarkets and gas stations in the area.
According to the criteria of The Trust Project
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